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Marketing

Conducting Marketing Research

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Identifying Market Segments and Target Customers

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Creating a Customer Value Proposition and Positioning

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Designing and managing Products

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Designing and Managing Services

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Building Strong Brands MCQs

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Managing Pricing and Sales Promotions : Marketing Management

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Managing Marketing Communications : Philip Kotler’s Marketing Management

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Designing and Integrated Marketing campaign in the Digital Age: Marketing Management

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Personal Selling and Direct Marketing MCQ: Kotler’s Marketing Management

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Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management

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Managing Retailing MCQ: Marketing Management

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Driving Growth in Competitive Markets – Multiple Choice Questions

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Developing New Market Offerings – 100 MCQs from Philip Kotler’s Marketing Management

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Building Customer Loyalty: Marketing Management

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Tapping into Global Markets – Marketing Management

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Socially Responsible Marketing

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Building Strong Brands : Marketing Management

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Designing and Managing Services

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Designing & Managing Products – Kotler & Keller

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Analyzing Business Markets – Organizational Buying

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Evaluating and Selecting the Market Segments

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Identifying Market Segments and Targets

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Stages in the Buying Process and Participants Involved

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Managing Business-to-Business Customer Relationships

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Institutional and Government Markets

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Organizational Buying

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Behavioral Decision Theory and Behavioral Economics

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The Buying Decision Process: The Five-Stage Model

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Analyzing Consumer Markets – Key Psychological Processes

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Analyzing Consumer Markets – Influences to Consumer Behavior

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Cultivating Customer Relationships

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Calculating Customer Lifetime Value (CLV)

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Maximizing Customer Lifetime Value

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Marketing Insights : Customer-Perceived Value

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Marketing Insights : Net Promoter and Customer Satisfaction

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Defining Marketing for the New Realities

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Value of marketing

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Scope of marketing

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Marketing Management

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Core Marketing Concepts

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The Core Marketing

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Marketing in Practice

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The marketing Four Ps

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Developing Marketing Strategies and Plans

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Value Chain

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Corporate and Division Strategic Planning

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Business Unit Strategic Planning

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Capturing Marketing Insights

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Connecting with Customers

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Building Strong Brands

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Creating Value

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Delivering Value

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Communicating Value

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Conducting Marketing Responsibly for Long-term Success

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Sales

Value Proposition

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Sales Forecasting

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Customer Segmentation

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Sales Prospecting

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Lead Generation

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Pipeline Generation

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Prospecting

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Sales presentation

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Objection Handling

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Strategy

Competitive Strategies for Declining Industries

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Fragmented Industries Competitive Strategies

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Purchasing Strategy

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Buyer Selection Strategy

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Industry Evolution – Competitive Strategy

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Market Signals, Types and Interpretation of Market Signals

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Competitive strategy

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Generic Strategies – Cost Leadership, Differentiation & Focus

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Bain B2C Elements of Value

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Bain B2B Elements of Value

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Blue Ocean Strategy

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Red Ocean Strategy

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BCG Matrix

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Business Model Canvas

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Porter’s Five Forces Framework

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SWOT Analysis

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PESTEL Analysis

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Balance Score Card

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IA3 Framework for Nonmarket Strategies

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VRIO Framework

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Value Creation

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Value Capture

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Management

PMI PMP – Project Integration Management body of knowledge

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PMI PMP – Project Scope Management body of knowledge

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PMI PMBOK – Project Schedule Management Body of knowledge

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PMI PMBOK – Project Cost Management Body of knowledge

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PMI PMBOK : Project Quality Management Body of Knowledge

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Project Resource Management

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Plan and Manage Project Compliance

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Evaluate and Deliver Project Benefits and Value

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Evaluate and address external business environment changes for impact on scope

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Project Communications Management

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Sustainability

Sustainability Fundamentals

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Circular economy

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Carbon Emission Trading

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ESG Investing & Green Finance

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Renewable energy

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Corporate Social Responsibility (CSR)

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Others

Organizational Culture

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Organizational structure

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Transaction cost theory

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Agency theory

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Resource dependence theory

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Maslow’s hierarchy of needs

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