Corporate and Division Strategic Planning – Quiz

1. A strategic business unit (SBU) is defined by all the following EXCEPT:

 
 
 
 

2. What is the purpose of defining a corporate mission?

 
 
 
 

3. Strategic planning for SBUs involves:

 
 
 
 

4. Resource allocation to SBUs is based on:

 
 
 
 

5. Cash cows in the BCG Matrix are known for:

 
 
 
 

6. The main objective of resource allocation in corporate strategic planning is:

 
 
 
 

7. An SBU classified as a Star in the BCG Matrix is:

 
 
 
 

8. In the context of SBUs, how is success typically measured?

 
 
 
 

9. Each SBU should:

 
 
 
 

10. A corporate mission that focuses on satisfying customer needs is considered:

 
 
 
 

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