Marketing | Salice Online

Marketing

Conducting Marketing Research

Identifying Market Segments and Target Customers

Creating a Customer Value Proposition and Positioning

Designing and managing Products

Designing and Managing Services

Building Strong Brands MCQs

Managing Pricing and Sales Promotions : Marketing Management

Managing Marketing Communications : Philip Kotler’s Marketing Management

Designing and Integrated Marketing campaign in the Digital Age: Marketing Management

Personal Selling and Direct Marketing MCQ: Kotler’s Marketing Management

Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management

Managing Retailing MCQ: Marketing Management

Driving Growth in Competitive Markets – Multiple Choice Questions

Developing New Market Offerings – 100 MCQs from Philip Kotler’s Marketing Management

Building Customer Loyalty: Marketing Management

Tapping into Global Markets – Marketing Management

Socially Responsible Marketing

Building Strong Brands : Marketing Management

Designing and Managing Services

Designing & Managing Products – Kotler & Keller

Analyzing Business Markets – Organizational Buying

Evaluating and Selecting the Market Segments

Identifying Market Segments and Targets

Stages in the Buying Process and Participants Involved

Managing Business-to-Business Customer Relationships

Institutional and Government Markets

Organizational Buying

Behavioral Decision Theory and Behavioral Economics

The Buying Decision Process: The Five-Stage Model

Analyzing Consumer Markets – Key Psychological Processes

Analyzing Consumer Markets – Influences to Consumer Behavior

Cultivating Customer Relationships

Calculating Customer Lifetime Value (CLV)

Maximizing Customer Lifetime Value

Marketing Insights : Customer-Perceived Value

Marketing Insights : Net Promoter and Customer Satisfaction

Defining Marketing for the New Realities

Value of marketing

Scope of marketing

Marketing Management

Core Marketing Concepts

The Core Marketing

Marketing in Practice

The marketing Four Ps

Developing Marketing Strategies and Plans

Value Chain

Corporate and Division Strategic Planning

Business Unit Strategic Planning

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Creating Value

Delivering Value

Communicating Value

Conducting Marketing Responsibly for Long-term Success