Marketing | Salice Online

Marketing

Building Strong Brands : Marketing Management

Designing and Managing Services

Designing & Managing Products – Kotler & Keller

Analyzing Business Markets – Organizational Buying

Evaluating and Selecting the Market Segments

Identifying Market Segments and Targets

Stages in the Buying Process and Participants Involved

Managing Business-to-Business Customer Relationships

Institutional and Government Markets

Organizational Buying

Behavioral Decision Theory and Behavioral Economics

The Buying Decision Process: The Five-Stage Model

Analyzing Consumer Markets – Key Psychological Processes

Analyzing Consumer Markets – Influences to Consumer Behavior

Cultivating Customer Relationships

Calculating Customer Lifetime Value (CLV)

Maximizing Customer Lifetime Value

Marketing Insights : Customer-Perceived Value

Marketing Insights : Net Promoter and Customer Satisfaction

Defining Marketing for the New Realities

Value of marketing

Scope of marketing

Marketing Management

Core Marketing Concepts

The Core Marketing

Marketing in Practice

The marketing Four Ps

Developing Marketing Strategies and Plans

Value Chain

Corporate and Division Strategic Planning

Business Unit Strategic Planning

Capturing Marketing Insights

Connecting with Customers

Building Strong Brands

Creating Value

Delivering Value

Communicating Value

Conducting Marketing Responsibly for Long-term Success