1. The way consumers process information and make decisions is called:

2. Culture influences consumer behavior by:

3. The learning process most often associated with brand loyalty is:

4. According to Kotler, a family’s influence on buying behavior is:

5. Personality influences consumer behavior by:

6. Motivation as per Kotler is most closely explained by:

7. When a consumer’s experience with a product leads to a change in behavior, this is called:

8. The psychological process by which people select, organize, and interpret information is:

9. A consumer’s occupation influences:

10. Marketers focus on family roles because: