1. The smallest unit of culture is:

2. Consumer behavior is influenced by word-of-mouth most directly through:

3. Personal factors that influence consumer behavior include all EXCEPT:

4. Personality influences consumer behavior by:

5. According to Kotler, a family’s influence on buying behavior is:

6. The way consumers process information and make decisions is called:

7. When a consumer’s experience with a product leads to a change in behavior, this is called:

8. A consumer’s occupation influences:

9. Culture influences consumer behavior by:

10. Marketers focus on family roles because: