1. Personality influences consumer behavior by:

2. Culture influences consumer behavior by:

3. Lifestyle, as a personal factor, is best described as:

4. According to Kotler, a family’s influence on buying behavior is:

5. The learning process most often associated with brand loyalty is:

6. Which factor is NOT classified as a main influence on consumer behavior according to Kotler?

7. Which of the following is a social factor affecting consumer behavior?

8. Consumer behavior is influenced by word-of-mouth most directly through:

9. The smallest unit of culture is:

10. The learned predisposition to respond to an object in a consistently favorable or unfavorable way is: