1. The smallest unit of culture is:

2. According to Kotler, a family’s influence on buying behavior is:

3. Which of the following is a social factor affecting consumer behavior?

4. Marketers focus on family roles because:

5. Which stage of the family life cycle is likely to buy the most furniture?

6. The psychological process by which people select, organize, and interpret information is:

7. The learned predisposition to respond to an object in a consistently favorable or unfavorable way is:

8. Motivation as per Kotler is most closely explained by:

9. When a consumer’s experience with a product leads to a change in behavior, this is called:

10. Personality influences consumer behavior by: