Designing and Integrated Marketing campaign in the Digital Age: Marketing Management - Quiz

1. In an integrated campaign, KPIs are used to:

Replace creative content

Ignore ROI metrics

Measure effectiveness across all channels

Focus on one medium only

2. In the digital era, integration means:

Using offline media exclusively

Running independent campaigns

Focusing only on social media

Aligning digital and traditional marketing strategies

3. In IMC, brand storytelling is important because:

It creates emotional connections with audiences

It reduces online traffic

It replaces data analytics

It limits engagement

4. The success of a digital IMC campaign depends on:

Channel integration and consistent messaging

Focusing only on visuals

Ignoring customer data

Maximizing budget allocation

5. Which of the following is a key element of integrated marketing communication (IMC)?

Price reduction

Product redesign

Message consistency

Channel isolation

6. The primary goal of an integrated campaign is to:

Reduce brand identity

Create synergy between communication channels

Maximize media spending

Increase ad frequency only

7. The ‘PESO’ model in digital marketing refers to:

Promoted, Engaged, Sponsored, Open

Paid, Earned, Shared, Owned media

Personal, Ethical, Sustainable, Online

Paid, External, Strategic, Organic

8. Retargeting ads are used to:

Replace search engine optimization

Increase ad impressions only

Acquire new, unrelated customers

Re-engage users who previously visited a website

9. Which platform allows personalized targeting through customer data?

Newspapers

Radio

Flyers

Google Ads

10. Which of the following is NOT a digital touchpoint?

Trade fairs

Social media

Websites

Mobile apps

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