1. A core principle of IMC is:

2. Which digital channel is best for building long-term engagement?

3. Omnichannel marketing ensures:

4. Which of the following represents a digital marketing tool?

5. Which platform allows personalized targeting through customer data?

6. Programmatic advertising uses:

7. Content marketing contributes to integrated campaigns by:

8. The primary goal of an integrated campaign is to:

9. Which of the following is a key element of integrated marketing communication (IMC)?

10. The digital era emphasizes which kind of communication?