Designing and Integrated Marketing campaign in the Digital Age: Marketing Management - Quiz

1. Retargeting ads are used to:

Re-engage users who previously visited a website

Acquire new, unrelated customers

Increase ad impressions only

Replace search engine optimization

2. Omnichannel marketing ensures:

Reduced customer engagement

Different messages on every channel

A seamless customer experience across all platforms

Isolated marketing activities

3. Which of the following is a key element of integrated marketing communication (IMC)?

Channel isolation

Message consistency

Price reduction

Product redesign

4. Content marketing contributes to integrated campaigns by:

Replacing social media marketing

Delivering valuable and consistent content to engage audiences

Limiting communication frequency

Focusing on sales calls

5. Which of the following is NOT a digital touchpoint?

Trade fairs

Social media

Mobile apps

Websites

6. An integrated marketing campaign aims to:

Focus only on traditional advertising

Deliver a consistent message across all channels

Target only one customer segment

Separate online and offline marketing efforts

7. Which digital channel is best for building long-term engagement?

Email marketing

Brochures

Television ads

Billboard advertising

8. Programmatic advertising uses:

Print ad scheduling

Automated systems for ad placement and targeting

Door-to-door selling

Manual bidding

9. The ‘PESO’ model in digital marketing refers to:

Personal, Ethical, Sustainable, Online

Paid, Earned, Shared, Owned media

Promoted, Engaged, Sponsored, Open

Paid, External, Strategic, Organic

10. Social media listening tools help marketers:

Monitor brand mentions and sentiment

Eliminate content marketing

Increase ad spending

Replace websites

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