Creating Value - Quiz | SaliceSalice

1. Service differentiation is achieved by:

Providing unique features or superior service quality that sets the service apart from competitors

Lowering prices

Reducing the service offerings

Focusing solely on product quality

2. Intangibility of services means that:

Services can be easily seen and touched

Services are easily produced

Services cannot be touched or physically measured

Services have no impact on customer satisfaction

3. Product line depth refers to:

The range of product variations within a specific product line

The total number of products in a product line

The pricing strategy for each product

The number of product lines

4. The service-profit chain links:

Customer complaints to service innovation

Product quality to sales growth

Employee satisfaction to product development

Internal service quality to employee satisfaction, customer satisfaction, and profitability

5. Branding in product strategy refers to:

Offering discounts on products

Focusing only on product pricing

Expanding into international markets

Creating a unique identity and image for a product in the minds of consumers

6. Concept testing in NPD is used to:

Reduce product prices

Present the product idea to potential consumers to gauge their reactions

Evaluate competitors’ strategies

Test marketing campaigns

7. Line stretching in product strategy refers to:

Reducing the product mix

Focusing only on one product

Expanding a product line by adding products at different price points or quality levels

Ignoring new market opportunities

8. Internal marketing in service firms focuses on:

Treating employees as internal customers and ensuring their satisfaction to improve service quality

Reducing service offerings

Promoting products to customers

Ignoring employee satisfaction

9. Incremental innovation refers to:

Making small, gradual improvements to an existing product

Launching a disruptive product

Completely redesigning a product

Ignoring customer feedback

10. Moment of truth in services refers to:

The crucial moments when customers interact with the service provider and form perceptions of service quality

The marketing strategy used by the company

The point at which a customer decides to stop using the service

The pricing of the service

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