Creating Value - Quiz | SaliceSalice

1. Service blueprinting is a tool used to:

Create marketing campaigns

Design and visualize the service delivery process, including customer interactions and service provider activities

Set product prices

Analyze competitor services

2. Maturity stage in the product life cycle refers to:

The introduction of the product to the market

Sales growth slowing down as the product reaches widespread market penetration

A decline in sales and profits

High investment in product development

3. Incremental innovation refers to:

Making small, gradual improvements to an existing product

Completely redesigning a product

Ignoring customer feedback

Launching a disruptive product

4. Line stretching in product strategy refers to:

Reducing the product mix

Expanding a product line by adding products at different price points or quality levels

Ignoring new market opportunities

Focusing only on one product

5. Internal marketing in service firms focuses on:

Promoting products to customers

Treating employees as internal customers and ensuring their satisfaction to improve service quality

Reducing service offerings

Ignoring employee satisfaction

6. Test marketing is conducted to:

Focus on customer loyalty programs

Launch the product globally

Introduce the product on a limited scale to test its success in the market

Reduce product features

7. Product line refers to:

A group of related products offered by a company

A geographic market

A marketing budget

A single product in a company’s portfolio

8. Perishability in services means:

Services can be stored for later use

Services do not impact customer satisfaction

Services cannot be stored and must be consumed when offered

Services can be mass-produced

9. Intangibility of services means that:

Services have no impact on customer satisfaction

Services are easily produced

Services cannot be touched or physically measured

Services can be easily seen and touched

10. Service differentiation is achieved by:

Focusing solely on product quality

Lowering prices

Reducing the service offerings

Providing unique features or superior service quality that sets the service apart from competitors

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