1. Which component is NOT typically considered when calculating CLV?

2. Retention costs in CLV calculation typically include:

3. If annual margin per customer is $100 and retention rate is 80%, increasing retention rate will:

4. CLV decreases when:

5. A “discount rate” used in CLV calculation primarily accounts for:

6. What does Customer Lifetime Value (CLV) primarily measure?

7. Negative Customer Lifetime Value means:

8. Increasing customer churn rates typically:

9. Acquisition costs in CLV calculations are:

10. Reducing acquisition costs directly: