1. Retention costs in CLV calculation typically include:

2. Higher customer retention rates generally result in:

3. Increasing customer churn rates typically:

4. Companies use CLV primarily to:

5. What does Customer Lifetime Value (CLV) primarily measure?

6. The formula for simplified Customer Lifetime Value is:

7. Negative Customer Lifetime Value means:

8. CLV decreases when:

9. Which factor directly increases CLV?

10. Acquisition costs in CLV calculations are: