1. A “discount rate” used in CLV calculation primarily accounts for:

2. Companies use CLV primarily to:

3. The primary reason companies calculate CLV is to:

4. Which of these would increase Customer Lifetime Value?

5. Reducing acquisition costs directly:

6. CLV decreases when:

7. Retention costs in CLV calculation typically include:

8. Negative Customer Lifetime Value means:

9. If annual margin per customer is $100 and retention rate is 80%, increasing retention rate will:

10. Increasing customer churn rates typically: