Calculating Customer Lifetime Value (CLV) – Quiz

1. Which component is NOT typically considered when calculating CLV?

 
 
 
 

2. Retention costs in CLV calculation typically include:

 
 
 
 

3. If annual margin per customer is $100 and retention rate is 80%, increasing retention rate will:

 
 
 
 

4. CLV decreases when:

 
 
 
 

5. A “discount rate” used in CLV calculation primarily accounts for:

 
 
 
 

6. What does Customer Lifetime Value (CLV) primarily measure?

 
 
 
 

7. Negative Customer Lifetime Value means:

 
 
 
 

8. Increasing customer churn rates typically:

 
 
 
 

9. Acquisition costs in CLV calculations are:

 
 
 
 

10. Reducing acquisition costs directly:

 
 
 
 

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