1. A “discount rate” used in CLV calculation primarily accounts for:

2. CLV primarily helps marketers:

3. Reducing acquisition costs directly:

4. Companies use CLV primarily to:

5. Which of these would increase Customer Lifetime Value?

6. Increasing customer churn rates typically:

7. The formula for simplified Customer Lifetime Value is:

8. Annual customer margin in CLV calculation is:

9. What does Customer Lifetime Value (CLV) primarily measure?

10. If annual margin per customer is $100 and retention rate is 80%, increasing retention rate will: