Socially Responsible Marketing - Quiz

1. A company committed to socially responsible marketing should avoid:

Fair trade practices

Eco-friendly production

Charitable partnerships

Misleading product packaging

2. Which of the following is a principle of ethical marketing?

Respect for consumer rights

Aggressive pricing tactics

Exploiting vulnerable consumers

Misrepresentation of data

3. Which marketing approach focuses on long-term relationships with customers and society?

Relationship marketing

Guerrilla marketing

Direct marketing

Viral marketing

4. What is one ethical issue in advertising faced by marketers?

Market segmentation

Product packaging

Truth in advertising

Brand positioning

5. What is the main focus of socially responsible marketing?

Increasing market share

Balancing profit with societal welfare

Maximizing profit only

Reducing production costs

6. Which action promotes social responsibility in product design?

Ignoring safety standards

Using recyclable materials

Over-packaging

Outsourcing low-quality parts

7. Which of the following is not part of the societal marketing concept?

Company profits

Consumer needs

Society’s well-being

Short-term sales goals

8. What is an example of unethical pricing?

Consistent product value

Transparent cost disclosure

Predatory pricing to eliminate competitors

Fair trade pricing

9. What is one outcome of integrating CSR into marketing?

Enhanced brand loyalty and trust

Reduced innovation

Declining social engagement

Poor stakeholder relations

10. Socially responsible marketing helps companies:

Manipulate customer behavior

Build long-term trust and loyalty

Increase unethical competitiveness

Ignore public responsibility

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