Socially Responsible Marketing - Quiz

1. Corporate Social Responsibility (CSR) in marketing means:

Taking responsibility for the company’s societal impact

Outsourcing social initiatives

Increasing profits through price hikes

Ignoring consumer feedback

2. What is an example of unethical pricing?

Consistent product value

Transparent cost disclosure

Predatory pricing to eliminate competitors

Fair trade pricing

3. Which of the following is not part of the societal marketing concept?

Society’s well-being

Short-term sales goals

Company profits

Consumer needs

4. Which of the following is a principle of ethical marketing?

Aggressive pricing tactics

Exploiting vulnerable consumers

Respect for consumer rights

Misrepresentation of data

5. An example of cause-related marketing is:

Aggressive sales promotions

False eco claims

A brand donating a portion of sales to a charity

A company selling luxury products

6. What is one ethical issue in advertising faced by marketers?

Market segmentation

Brand positioning

Product packaging

Truth in advertising

7. A company committed to socially responsible marketing should avoid:

Eco-friendly production

Fair trade practices

Misleading product packaging

Charitable partnerships

8. What is one outcome of integrating CSR into marketing?

Reduced innovation

Enhanced brand loyalty and trust

Poor stakeholder relations

Declining social engagement

9. Socially responsible marketing ultimately aims to:

Limit consumer choice

Create shared value for business and society

Avoid social accountability

Focus solely on business profits

10. What role do consumers play in socially responsible marketing?

Encouraging ethical business practices

Supporting misleading campaigns

Ignoring company reputation

Reducing brand accountability

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