Socially Responsible Marketing - Quiz

1. What is one ethical issue in advertising faced by marketers?

Product packaging

Market segmentation

Truth in advertising

Brand positioning

2. Which concept integrates social responsibility into marketing decisions?

Societal marketing concept

Holistic marketing

Cause-neutral marketing

Transactional marketing

3. Which marketing approach focuses on long-term relationships with customers and society?

Guerrilla marketing

Direct marketing

Viral marketing

Relationship marketing

4. Which of the following is not part of the societal marketing concept?

Short-term sales goals

Society’s well-being

Consumer needs

Company profits

5. Which action promotes social responsibility in product design?

Ignoring safety standards

Outsourcing low-quality parts

Over-packaging

Using recyclable materials

6. What is the purpose of regulatory agencies in socially responsible marketing?

To promote deceptive advertising

To limit social causes

To increase sales pressure

To ensure consumer protection and ethical practices

7. Which of the following is an example of socially irresponsible marketing?

Supporting recycling programs

Promoting health awareness

Targeting children with junk food ads

Reducing plastic usage

8. The social responsibility pyramid by Archie Carroll includes:

Ethical only

Financial, operational, and political responsibilities

Economic and environmental only

Economic, legal, ethical, and philanthropic responsibilities

9. What is the main focus of socially responsible marketing?

Balancing profit with societal welfare

Reducing production costs

Maximizing profit only

Increasing market share

10. An example of cause-related marketing is:

False eco claims

A brand donating a portion of sales to a charity

Aggressive sales promotions

A company selling luxury products

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