1. Personalization in Kotler’s updated Four Ps emphasizes:

2. Kotler replaces Price in the traditional Four Ps with:

3. Kotler’s concept of Platform is closely related to:

4. In Kotler’s updated Four Ps, Place is less about physical location and more about:

5. Kotler argues that Promotion should now be understood as:

6. The shift from Place to Convenience in Kotler’s model emphasizes:

7. Kotler suggests that Place should now consider:

8. What do the Four Ps of marketing traditionally stand for?

9. The updated approach to Price encourages marketers to focus on:

10. Kotler’s update suggests that Place includes: