1. In Kotler’s updated Four Ps, Product is now focused on:

2. Kotler’s update to the Four Ps includes the concept of Participation, which means:

3. In Kotler’s updated Four Ps, Place is less about physical location and more about:

4. Customer value in the updated model is determined by:

5. What do the Four Ps of marketing traditionally stand for?

6. Personalization in Kotler’s updated Four Ps emphasizes:

7. The shift from Place to Convenience in Kotler’s model emphasizes:

8. Kotler suggests that Place should now consider:

9. Kotler’s concept of Platform is closely related to:

10. Customer engagement in the updated Four Ps is important because: