1. Kotler argues that Promotion should now be understood as:

2. In the updated Four Ps, Participation means:

3. Kotler replaces Price in the traditional Four Ps with:

4. In Kotler’s updated Four Ps, Place is less about physical location and more about:

5. Kotler’s updated Four Ps place emphasis on:

6. Customer value in the updated model is determined by:

7. According to Kotler, the updated Four Ps emphasize:

8. The shift from Place to Convenience in Kotler’s model emphasizes:

9. Kotler’s update suggests that Place includes:

10. Kotler’s concept of Platform is closely related to: