Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management - Quiz

1. Intensive distribution aims to:

Maximize product availability

Build selective partnerships

Reduce supply chain cost

Limit distribution to few outlets

2. Intermediaries in a channel perform all of the following functions EXCEPT:

Production

Promotion

Information gathering

Risk-taking

3. Multichannel distribution refers to:

Focusing on one exclusive intermediary

Using more than one channel to reach customers

Reducing sales outlets

Selling only through retail

4. The term “channel level” refers to:

The depth of product assortment

The price tier of a product

The geographic reach of marketing

A layer of intermediaries performing distribution functions

5. Exclusive distribution is appropriate for:

Mass-market items

Low-priced goods

Commodity products

Luxury or specialty goods

6. Indirect distribution is most suitable for:

Customized solutions

Perishable goods only

Widely distributed convenience goods

Industrial machinery

7. The main function of a distribution channel is:

To create brand awareness

To manage pricing

To manufacture products

To bridge the gap between producers and consumers

8. A distribution channel adds value by:

Limiting availability

Increasing product price

Reducing the number of contacts needed for exchange

Reducing competition

9. Disintermediation means:

Enhancing service support

Outsourcing logistics

Adding more middlemen

Eliminating intermediaries in distribution

10. In a corporate VMS, control is achieved through:

Common ownership

Franchise systems

Shared profits

Contractual agreements

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