Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management - Quiz

1. Indirect distribution is most suitable for:

Industrial machinery

Widely distributed convenience goods

Perishable goods only

Customized solutions

2. Dual distribution systems can lead to:

Higher logistics cost

Channel conflict

Reduced efficiency

Lower customer satisfaction

3. Selective distribution involves:

Selling directly to consumers only

Using a limited number of intermediaries

Selling through all available outlets

Franchising globally

4. Exclusive distribution is appropriate for:

Luxury or specialty goods

Mass-market items

Low-priced goods

Commodity products

5. Reintermediation involves:

Adding new types of intermediaries like online platforms

Outsourcing all distribution

Eliminating wholesalers

Removing existing intermediaries

6. Which of the following is a type of channel conflict?

Vertical conflict

Multichannel conflict

All of the above

Horizontal conflict

7. A franchise is an example of which type of system?

Corporate VMS

Horizontal system

Contractual VMS

Conventional system

8. Intermediaries in a channel perform all of the following functions EXCEPT:

Risk-taking

Information gathering

Production

Promotion

9. A distribution channel adds value by:

Limiting availability

Reducing competition

Increasing product price

Reducing the number of contacts needed for exchange

10. Intensive distribution aims to:

Maximize product availability

Reduce supply chain cost

Build selective partnerships

Limit distribution to few outlets

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