Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management - Quiz

1. A direct marketing channel involves:

Multiple distribution chains

Two or more intermediaries

Exclusive wholesalers

No intermediaries between producer and consumer

2. The term “channel level” refers to:

The price tier of a product

A layer of intermediaries performing distribution functions

The geographic reach of marketing

The depth of product assortment

3. Intensive distribution aims to:

Limit distribution to few outlets

Reduce supply chain cost

Build selective partnerships

Maximize product availability

4. The main function of a distribution channel is:

To manage pricing

To create brand awareness

To manufacture products

To bridge the gap between producers and consumers

5. Exclusive distribution is appropriate for:

Mass-market items

Commodity products

Luxury or specialty goods

Low-priced goods

6. When firms at the same level of the channel join forces, it’s known as:

Vertical integration

Horizontal marketing system

Reverse logistics

Dual distribution

7. Channel conflict arises when:

Customers are satisfied

Sales are stable

Products are standardized

Channel members disagree over goals or roles

8. Intermediaries in a channel perform all of the following functions EXCEPT:

Promotion

Risk-taking

Production

Information gathering

9. Multichannel distribution refers to:

Reducing sales outlets

Focusing on one exclusive intermediary

Selling only through retail

Using more than one channel to reach customers

10. A vertical marketing system (VMS) is designed to:

Coordinate activities among channel members

Eliminate all intermediaries

Increase competition within channels

Separate channel functions

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