Business Unit Strategic Planning – Quiz

1. Portfolio analysis in business unit strategic planning helps to:

 
 
 
 

2. The GE-McKinsey Matrix helps companies decide:

 
 
 
 

3. The first step in business unit strategic planning is:

 
 
 
 

4. A cost leadership strategy in business unit planning aims to:

 
 
 
 

5. Scenario planning in strategic planning is:

 
 
 
 

6. An example of an external opportunity in a SWOT analysis could be:

 
 
 
 

7. A business unit’s mission statement should focus on:

 
 
 
 

8. A differentiation strategy in business unit planning involves:

 
 
 
 

9. A SWOT analysis in strategic planning is used to evaluate:

 
 
 
 

10. Core competencies in a business unit provide:

 
 
 
 

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