Business Unit Strategic Planning – Quiz

1. In the BCG Matrix, a dog is an SBU that:

 
 
 
 

2. SBU performance is measured primarily by:

 
 
 
 

3. Core competencies in a business unit provide:

 
 
 
 

4. In business unit strategic planning, strategic fit refers to:

 
 
 
 

5. A business unit’s mission statement should emphasize:

 
 
 
 

6. Portfolio analysis in business unit strategic planning helps to:

 
 
 
 

7. A differentiation strategy in business unit planning involves:

 
 
 
 

8. A business unit’s mission statement should focus on:

 
 
 
 

9. An example of an external opportunity in a SWOT analysis could be:

 
 
 
 

10. A cost leadership strategy in business unit planning aims to:

 
 
 
 

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