Business Unit Strategic Planning – Quiz

1. A cost leadership strategy in business unit planning aims to:

 
 
 
 

2. In the BCG Matrix, a dog is an SBU that:

 
 
 
 

3. A business unit’s mission statement should emphasize:

 
 
 
 

4. A SWOT analysis in strategic planning is used to evaluate:

 
 
 
 

5. An example of an external opportunity in a SWOT analysis could be:

 
 
 
 

6. Business Unit Strategic Planning primarily focuses on:

 
 
 
 

7. In the context of business unit strategic planning, strategic objectives should be:

 
 
 
 

8. A business unit’s mission statement should focus on:

 
 
 
 

9. A focus strategy in business unit strategic planning targets:

 
 
 
 

10. Market penetration strategy involves:

 
 
 
 

Question 1 of 10

Submit Article
×