Business Unit Strategic Planning - Quiz

1. Core competencies in a business unit provide:

A way to reduce costs

A method to limit marketing efforts

A temporary competitive advantage

A unique set of skills and resources that distinguish the business from its competitors

2. Market penetration strategy involves:

Developing new products for new markets

Focusing on internal cost reduction

Increasing sales of existing products in current markets

Expanding into new geographic regions

3. In the BCG Matrix, a dog is an SBU that:

Has low market share in a high-growth market

Generates high revenue with minimal investment

Requires continuous investment for growth

Has low market share in a low-growth market

4. An example of an external opportunity in a SWOT analysis could be:

Strong brand reputation

Inefficient operations

High employee turnover

Increasing demand for eco-friendly products

5. Competitive advantage in business unit strategic planning can be achieved by:

Reducing operational costs only

Limiting marketing campaigns

Focusing solely on existing markets

Offering unique value that competitors cannot easily imitate

6. SBU performance is measured primarily by:

Customer satisfaction

Internal cost reductions

Number of employees hired

Sales growth, profitability, and market share

7. A cost leadership strategy in business unit planning aims to:

Provide products at the lowest possible cost to gain market share

Focus on premium pricing strategies

Introduce new technology at higher costs

Expand into international markets

8. The GE-McKinsey Matrix helps companies decide:

The logistics strategy for inventory management

The pricing strategy of products

The attractiveness of an industry and the strength of business units within it

The profitability of specific employees

9. The first step in business unit strategic planning is:

Defining the business mission

Allocating resources

Conducting market research

Developing a marketing plan

10. Scenario planning in strategic planning is:

A cost-cutting measure

A method for anticipating and preparing for future market changes and uncertainties

A tool used to forecast employee productivity

A focus on immediate market share growth

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