1. Which of the following is a benefit of global sourcing?

2. Polycentric marketing refers to:

3. Which environmental factor is NOT part of the global marketing environment?

4. Political risk in international marketing arises from:

5. When entering a developing market, firms should primarily consider:

6. What does “global marketing” mean in Kotler’s context?

7. Which organization promotes global trade liberalization?

8. Which communication challenge is unique to global marketing?

9. In Kotler’s view, successful global marketers must:

10. Which factor affects global distribution decisions?