Tapping into Global Markets – Marketing Management - Quiz

1. Which of the following is a benefit of global sourcing?

Lower production costs

Limited supplier base

Reduced quality

Increased lead time

2. Which of the following best represents the “global value chain”?

Outsourcing HR functions

Exporting consumer data

A firm’s domestic logistics

Coordinated international activities adding value at each stage

3. Which environmental factor is NOT part of the global marketing environment?

Economic

Psychological

Cultural

Political

4. Which entry mode requires the least commitment and risk?

Joint venture

Direct investment

Exporting

Licensing

5. What is a cultural barrier in global marketing?

Distribution cost

Language differences

Political regulation

Exchange rate

6. Which communication challenge is unique to global marketing?

Media planning

Brand awareness

Language translation errors

Digital advertising

7. The greatest advantage of global diversification is:

Higher advertising cost

Risk reduction through market spread

Declining economies of scale

Lower global coordination

8. Political risk in international marketing arises from:

Logistics issues

Climate change

Unstable government policies

Consumer preferences

9. Which factor affects global distribution decisions?

Infrastructure quality

Exchange rate

Product life cycle

Competitor pricing

10. A firm that operates in multiple countries with centralized coordination is called a:

National exporter

Regional firm

Multinational company

Domestic enterprise

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