1. Indirect exporting refers to:

2. Which entry mode requires the least commitment and risk?

3. What is a cultural barrier in global marketing?

4. Polycentric marketing refers to:

5. A major disadvantage of licensing is:

6. What is the first step in deciding whether to go international?

7. A firm that operates in multiple countries with centralized coordination is called a:

8. What does “global marketing” mean in Kotler’s context?

9. Which factor affects global distribution decisions?

10. Which communication challenge is unique to global marketing?