Tapping into Global Markets – Marketing Management - Quiz

1. Which of the following best represents the “global value chain”?

Coordinated international activities adding value at each stage

Exporting consumer data

Outsourcing HR functions

A firm’s domestic logistics

2. Which strategy aims to balance standardization and adaptation?

Localization

Multinational strategy

Glocalization

Domestic marketing

3. When entering a developing market, firms should primarily consider:

Competitor headcount

Domestic taxation

Exchange-rate history only

Local buying power and infrastructure

4. Polycentric marketing refers to:

Exporting only

Customizing marketing to each country

Centralized global control

Ignoring local needs

5. Which of the following is a benefit of global sourcing?

Limited supplier base

Reduced quality

Lower production costs

Increased lead time

6. Which communication challenge is unique to global marketing?

Brand awareness

Digital advertising

Language translation errors

Media planning

7. Indirect exporting refers to:

Manufacturing abroad

Owning a subsidiary abroad

Exporting through independent intermediaries

Setting up a joint venture

8. Which organization promotes global trade liberalization?

OECD

IMF

WTO

UNCTAD

9. What is the first step in deciding whether to go international?

Choosing target countries

Evaluating global market potential

Deciding whether to go abroad

Deciding how to enter the market

10. Global advertising must focus on:

Cost efficiency

Brand awareness only

Cultural relevance and sensitivity

Standardized slogans

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