1. Which of the following best represents the “global value chain”?

2. A firm that operates in multiple countries with centralized coordination is called a:

3. When entering a developing market, firms should primarily consider:

4. What is a cultural barrier in global marketing?

5. Global advertising must focus on:

6. Which communication challenge is unique to global marketing?

7. What is the first step in deciding whether to go international?

8. Which of the following is a benefit of global sourcing?

9. The greatest advantage of global diversification is:

10. A major disadvantage of licensing is: