Tapping into Global Markets – Marketing Management - Quiz

1. Which organization promotes global trade liberalization?

OECD

WTO

UNCTAD

IMF

2. Which communication challenge is unique to global marketing?

Language translation errors

Digital advertising

Media planning

Brand awareness

3. What does “global marketing” mean in Kotler’s context?

Standardizing all marketing strategies globally

Outsourcing marketing functions

Using a global view to integrate worldwide marketing activities

Focusing only on the domestic market

4. What is the first step in deciding whether to go international?

Choosing target countries

Deciding how to enter the market

Deciding whether to go abroad

Evaluating global market potential

5. Which factor affects global distribution decisions?

Product life cycle

Infrastructure quality

Exchange rate

Competitor pricing

6. What is a cultural barrier in global marketing?

Distribution cost

Political regulation

Exchange rate

Language differences

7. Which entry mode requires the least commitment and risk?

Licensing

Joint venture

Direct investment

Exporting

8. In Kotler’s view, successful global marketers must:

Focus solely on domestic customers

Avoid adapting marketing

Outsource management

Balance global consistency with local responsiveness

9. Which strategy aims to balance standardization and adaptation?

Localization

Domestic marketing

Multinational strategy

Glocalization

10. The greatest advantage of global diversification is:

Declining economies of scale

Risk reduction through market spread

Lower global coordination

Higher advertising cost

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