1. Marketing metrics are important because:

2. Competitive positioning means:

3. In Kotler’s marketing strategy model, competitive advantage is achieved by:

4. The SWOT analysis in marketing involves:

5. The marketing mix includes the following elements:

6. Strategic business units (SBUs) are:

7. Market development strategy involves:

8. A marketing plan typically includes:

9. What is the first step in developing a marketing strategy?

10. In a growth-share matrix, a star represents: