1. The largest segment is not always the most attractive because:

2. Market segmentation is best described as:

3. Which of the following is a requirement for effective segmentation?

4. Niche marketing is most suitable for:

5. Undifferentiated marketing is also called:

6. Market targeting is the process of:

7. Which is a key step before selecting target markets?

8. Segmentation bases can be combined in practice to create:

9. Dividing a market based on variables such as age, gender, and income is known as:

10. What does “actionable” mean in the context of segmentation?