1. Segmentation bases can be combined in practice to create:

2. Which segmentation variable is most associated with dividing the market by buyer’s personalities or values?

3. The process of making a product different from competitors’ products is:

4. Dividing a market based on variables such as age, gender, and income is known as:

5. The process of creating a distinct image for a product in the mind of the target market is:

6. Niche marketing is most suitable for:

7. Behavioral segmentation includes variables such as:

8. When a company customizes its product for local markets, it is using:

9. What does “actionable” mean in the context of segmentation?

10. The process of dividing buyers into groups that differ in their needs or behaviors is: