1. Segmentation bases can be combined in practice to create:

2. Dividing a market based on variables such as age, gender, and income is known as:

3. Market targeting is the process of:

4. The process of making a product different from competitors’ products is:

5. What does “actionable” mean in the context of segmentation?

6. The most basic variable in geographic segmentation is:

7. Which of the following is a requirement for effective segmentation?

8. Which segmentation variable is most associated with dividing the market by buyer’s personalities or values?

9. The process of creating a distinct image for a product in the mind of the target market is:

10. Behavioral segmentation includes variables such as: