Identifying Market Segments and Targets

1. The largest segment is not always the most attractive because:

 
 
 
 

2. Market segmentation is best described as:

 
 
 
 

3. Which of the following is a requirement for effective segmentation?

 
 
 
 

4. Niche marketing is most suitable for:

 
 
 
 

5. Undifferentiated marketing is also called:

 
 
 
 

6. Market targeting is the process of:

 
 
 
 

7. Which is a key step before selecting target markets?

 
 
 
 

8. Segmentation bases can be combined in practice to create:

 
 
 
 

9. Dividing a market based on variables such as age, gender, and income is known as:

 
 
 
 

10. What does “actionable” mean in the context of segmentation?

 
 
 
 

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