1. The most basic variable in geographic segmentation is:

2. Which segmentation variable is most associated with dividing the market by buyer’s personalities or values?

3. The largest segment is not always the most attractive because:

4. Undifferentiated marketing is also called:

5. The process of creating a distinct image for a product in the mind of the target market is:

6. Which of the following is a requirement for effective segmentation?

7. Market targeting is the process of:

8. What does “actionable” mean in the context of segmentation?

9. Which of the following is NOT an advantage of market segmentation?

10. Which is a key step before selecting target markets?