1. Which segmentation variable is most associated with dividing the market by buyer’s personalities or values?

2. Behavioral segmentation includes variables such as:

3. The process of creating a distinct image for a product in the mind of the target market is:

4. The largest segment is not always the most attractive because:

5. Usage rate segmentation divides buyers based on:

6. Dividing a market based on variables such as age, gender, and income is known as:

7. Segmentation bases can be combined in practice to create:

8. Market targeting is the process of:

9. The process of making a product different from competitors’ products is:

10. Niche marketing is most suitable for: