Designing & Managing Products – Kotler & Keller Quiz

1. Question: Product cannibalization happens when

New products eat into sales of existing ones

Demand declines

Channels fail

Competitors steal market share

2. Question: The label on a product performs which function?

Only lists the price

Only attracts attention

Reduces shelf space

Identifies, grades, and promotes the product

3. Question: Line modernization involves

Reducing line length

Updating products to match current trends

Raising prices

Changing supplier base

4. Question: Product development stage converts

Idea into ad copy

Concept into a physical prototype

Plan into a price list

Prototype into packaging

5. Question: When a company adds more items within the current range, it is called

Line filling

Line pruning

Diversification

Line stretching

6. Question: Decline stage occurs due to

Technological changes or changing tastes

Improved quality

Effective promotion

New investments

7. Question: Market entry timing in commercialization depends on

Political relations

Production budget

Competitor readiness and consumer acceptance

Internal HR structure

8. Question: Brand repositioning occurs when

A new brand is introduced

The product is withdrawn

A logo is redesigned only

The brand image or value proposition is altered

9. Question: Planned obsolescence is

Designing products with limited useful life to encourage repurchase

Increasing durability

Customer retention policy

Sustainable design

10. Question: Compatibility in innovation diffusion refers to

The cost of adoption

The product lifecycle

The promotional budget

How consistent the innovation is with existing values and experiences

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