Designing & Managing Products – Kotler & Keller Quiz

1. Question: Line modernization involves

Updating products to match current trends

Raising prices

Changing supplier base

Reducing line length

2. Question: PLC strategies vary because

Product never changes

Price remains constant

Each stage demands different marketing mix

Competitors are irrelevant

3. Question: Value engineering in design aims at

Rebranding strategy

Training staff

Reducing cost without compromising function or quality

Outsourcing operations

4. Question: Brand repositioning occurs when

The product is withdrawn

A logo is redesigned only

A new brand is introduced

The brand image or value proposition is altered

5. Question: Conformance quality means

Outperforming competitors

Meeting established specifications

Premium packaging

Flexibility in delivery

6. Question: Product cannibalization happens when

Channels fail

Competitors steal market share

Demand declines

New products eat into sales of existing ones

7. Question: Product development stage converts

Concept into a physical prototype

Idea into ad copy

Plan into a price list

Prototype into packaging

8. Question: The label on a product performs which function?

Reduces shelf space

Only attracts attention

Only lists the price

Identifies, grades, and promotes the product

9. Question: Customer journey mapping aids in

Improving supplier efficiency

Designing holistic product experiences

Managing logistics

Tracking warehouse flow

10. Question: Decline stage occurs due to

New investments

Technological changes or changing tastes

Effective promotion

Improved quality

Question 1 of 10