1. Market leaders defend their position by:

2. Customer equity represents:

3. Which is NOT a market follower strategy?

4. Market segmentation helps companies grow by:

5. Kotler emphasizes that in the long run, growth depends on:

6. When a company introduces new products to existing markets, it is using:

7. Which of the following is a growth barrier?

8. Innovation-driven growth is successful when it:

9. A firm that continually identifies unmet customer needs practices:

10. Market development focuses on: