1. A growth opportunity matrix helps firms to:

2. According to Kotler, the foundation for driving growth in a competitive market is:

3. Market leaders defend their position by:

4. Brand loyalty helps in:

5. Pricing strategies for growth must:

6. Innovation-driven growth is successful when it:

7. A firm can achieve competitive advantage through:

8. Kotler suggests that growth should align with:

9. When a company introduces new products to existing markets, it is using:

10. Market development focuses on: