1. Kotler emphasizes that in the long run, growth depends on:

2. Kotler suggests that growth should align with:

3. Brand loyalty helps in:

4. Market segmentation helps companies grow by:

5. Customer equity represents:

6. Which of the following is a growth barrier?

7. Market development focuses on:

8. When a company introduces new products to existing markets, it is using:

9. A growth opportunity matrix helps firms to:

10. Price leadership in competitive markets is risky because: