Marketing Insights : Net Promoter and Customer Satisfaction – Quiz

1. Which score indicates customers who are indifferent but might easily switch to competitors?

 
 
 
 

2. The fundamental reason businesses measure Net Promoter Score is to:

 
 
 
 

3. What does Net Promoter Score (NPS) primarily measure?

 
 
 
 

4. Customers who rate their likelihood to recommend as 9 or 10 are called:

 
 
 
 

5. NPS classifies respondents into how many categories?

 
 
 
 

6. How do companies typically measure customer satisfaction?

 
 
 
 

7. Passives in NPS scoring are rated at which range?

 
 
 
 

8. Which of the following does customer satisfaction strongly influence?

 
 
 
 

9. High customer satisfaction is most likely to result in:

 
 
 
 

10. In customer satisfaction management, “zone of tolerance” refers to:

 
 
 
 

Question 1 of 10

Submit Article
×