Marketing Insights : Net Promoter and Customer Satisfaction – Quiz

1. The fundamental reason businesses measure Net Promoter Score is to:

 
 
 
 

2. Customers who rate their likelihood to recommend as 9 or 10 are called:

 
 
 
 

3. Customers rating their recommendation likelihood between 0 and 6 are known as:

 
 
 
 

4. High customer satisfaction is most likely to result in:

 
 
 
 

5. Passives in NPS scoring are rated at which range?

 
 
 
 

6. The concept that satisfied customers generate repeat business is central to:

 
 
 
 

7. A core benefit of focusing on customer satisfaction and NPS is:

 
 
 
 

8. Which of these best describes the main advantage of the NPS method?

 
 
 
 

9. Which of the following does customer satisfaction strongly influence?

 
 
 
 

10. Which score indicates customers who are indifferent but might easily switch to competitors?

 
 
 
 

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