1. Attitude components include:

2. According to Kotler, perception is defined as:

3. The process of learning in consumer behavior refers to:

4. Which psychological process most directly explains post-purchase evaluation?

5. In the buyer’s black box, psychological processes mediate between marketing stimuli and:

6. Which process helps consumers screen out most marketing messages?

7. Retaining information that supports personal attitudes while forgetting conflicting information is known as:

8. According to Kotler, marketers can influence perception by:

9. The tendency to interpret information in a way that fits our preconceptions is called:

10. What is the outcome of a strong negative attitude toward a brand?