Value of marketing - Quiz

1. Philip Kotler emphasizes that marketers should create a product’s:

Price advantage

Competitor analysis

Revenue model

Unique value proposition

2. Kotler refers to the customer’s evaluation of the difference between all benefits and all costs of a marketing offer as:

Customer satisfaction index

Customer-perceived value

Net profit

Brand equity

3. Which of the following is a key element in Kotler’s marketing concept?

Customer orientation

Profitability

Competition

Production orientation

4. Kotler’s “product life cycle” includes the following stages EXCEPT:

Introduction

Decline

Growth

Obsolescence

5. According to Kotler, target marketing involves:

Increasing sales volume

Increasing the advertising budget

Choosing which segments of the market to focus on

Developing new products for all segments

6. Kotler suggests that value-driven marketing focuses on:

Increasing the size of the salesforce

Limiting customer interaction

Enhancing customer value at every stage

Reducing production costs

7. In Marketing Management, Kotler emphasizes the importance of:

Following the competition’s strategies

Reducing product quality to increase margins

Building brand loyalty

Cutting marketing costs

8. What does Kotler refer to as the “value proposition”?

The company’s mission statement

The price customers are willing to pay

The set of benefits a company promises to deliver to customers

The long-term customer relationship plan

9. In Kotler’s marketing concept, which of the following should come first?

Market competition

Sales revenue

Product pricing

Customer needs

10. According to Philip Kotler, marketing is defined as:

Promoting products and services

Selling goods and services

Managing sales teams

Delivering value to customers

Question 1 of 10