Designing and managing Products - Quiz

1. Specialty products are

Standardized industrial goods

Frequently purchased convenience goods

Unique items with strong brand preference and loyalty

Low-involvement products

2. The three levels of a product include

Core, actual, and augmented product

Basic, standard, and deluxe product

Tangible, intangible, and promotional product

Durable, non-durable, and service product

3. The actual product refers to

Psychological value

Consumer expectation

Brand name, design, and features of the product

Post-sale service

4. Industrial products are classified as

Convenience, shopping, specialty, and unsought

Core, actual, and augmented

Materials and parts, capital items, and supplies

High, medium, and low quality

5. Convenience products are characterized by

High involvement and comparison

Frequent purchase and low effort

Long decision-making time

Specialized buying effort

6. In Kotler’s classification, consumer products are categorized by

Convenience, shopping, specialty, and unsought goods

Durable, non-durable, and service products

Basic, enhanced, and digital goods

Industrial, commercial, and luxury goods

7. Unsought products are

Regularly purchased goods

Products consumers do not think about until a need arises

Brand-loyal items

Seasonal items

8. Product line stretching means

Reducing product features

Launching seasonal products

Adding products beyond the current range

Creating unrelated offerings

9. Shopping products are typically

Bought frequently and immediately

Always low-priced

Purchased impulsively

Compared on price, quality, and style before purchase

10. Product mix width refers to

Number of versions of a product

Number of product lines a company offers

Number of customers

Depth of each product line

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