Designing and managing Products - Quiz

1. Unsought products are

Products consumers do not think about until a need arises

Regularly purchased goods

Brand-loyal items

Seasonal items

2. Shopping products are typically

Always low-priced

Compared on price, quality, and style before purchase

Purchased impulsively

Bought frequently and immediately

3. Convenience products are characterized by

Specialized buying effort

Long decision-making time

High involvement and comparison

Frequent purchase and low effort

4. A product is best defined as

Anything that can be offered to a market to satisfy a want or need

A physical item with packaging

A service with no physical form

Only a tangible good

5. Product mix (or assortment) refers to

The price list of products

The set of all product lines offered by a company

Product packaging variety

The size of a single product line

6. Product line stretching means

Adding products beyond the current range

Creating unrelated offerings

Launching seasonal products

Reducing product features

7. Product line filling means

Dropping slow-moving items

Adding entirely new product categories

Reducing shelf space

Adding items within the existing range

8. The actual product refers to

Consumer expectation

Psychological value

Brand name, design, and features of the product

Post-sale service

9. The core benefit of a product represents

The distribution channel

The packaging design

The pricing strategy

The basic need or problem-solving benefit

10. Upward line stretching occurs when

A company introduces low-end items

A firm adds higher-priced products

The product life cycle ends

A firm merges product lines

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