Designing and managing Products - Quiz

1. A product is best defined as

Anything that can be offered to a market to satisfy a want or need

A service with no physical form

Only a tangible good

A physical item with packaging

2. Product mix (or assortment) refers to

The size of a single product line

The set of all product lines offered by a company

The price list of products

Product packaging variety

3. The three levels of a product include

Tangible, intangible, and promotional product

Durable, non-durable, and service product

Core, actual, and augmented product

Basic, standard, and deluxe product

4. In Kotler’s classification, consumer products are categorized by

Durable, non-durable, and service products

Basic, enhanced, and digital goods

Convenience, shopping, specialty, and unsought goods

Industrial, commercial, and luxury goods

5. Unsought products are

Seasonal items

Products consumers do not think about until a need arises

Regularly purchased goods

Brand-loyal items

6. Product mix width refers to

Number of product lines a company offers

Number of customers

Depth of each product line

Number of versions of a product

7. The core benefit of a product represents

The distribution channel

The pricing strategy

The packaging design

The basic need or problem-solving benefit

8. Product line refers to

A group of related products under one brand offered by a firm

Only premium products

Competitor’s portfolio

All products of a company

9. Industrial products are classified as

Convenience, shopping, specialty, and unsought

Materials and parts, capital items, and supplies

High, medium, and low quality

Core, actual, and augmented

10. Product line length refers to

The width of product categories

The number of brands in the market

The number of competitors

The number of items in a product line

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