1. Upward line stretching occurs when

2. Downward line stretching occurs when

3. Shopping products are typically

4. Product mix (or assortment) refers to

5. Two-way line stretching means

6. In Kotler’s classification, consumer products are categorized by

7. The core benefit of a product represents

8. Product mix width refers to

9. The three levels of a product include

10. Product line length refers to