1. Which of the following best defines brand equity?

2. The Keller’s Brand Resonance Model is also known as

3. Brand imagery reflects

4. Which stage in the brand resonance model focuses on “what about you and me”?

5. Brand awareness consists of

6. The source of brand equity lies in

7. Which is NOT an element of brand response?

8. Brand performance in Keller’s model deals with

9. Which component is NOT part of brand equity as per Kotler?

10. Brand personality refers to