1. Which is NOT an element of brand response?

2. Brand imagery reflects

3. A powerful brand enjoys all EXCEPT

4. The source of brand equity lies in

5. Brand awareness consists of

6. The Keller’s Brand Resonance Model is also known as

7. Which component is NOT part of brand equity as per Kotler?

8. Which of these is NOT a dimension of brand personality as per Aaker’s model?

9. Which of the following is a key building block of the CBBE model?

10. A brand promise primarily communicates