Building Strong Brands MCQs - Quiz

1. The process of endowing products and services with the power of a brand is called

Brand equity

Branding

Brand positioning

Brand management

2. The first step in building a strong brand is

Brand resonance

Brand imagery

Brand equity measurement

Brand identity

3. Which of the following is a key building block of the CBBE model?

Brand salience

Brand positioning

Brand architecture

Brand loyalty

4. Which component is NOT part of brand equity as per Kotler?

Brand loyalty

Brand discounts

Brand associations

Brand awareness

5. A “brand mantra” is a

Short brand slogan or internal brand essence statement

Long-form mission statement

Trademarked product name

Tagline used for advertisements

6. The source of brand equity lies in

Consumer perceptions

Product design

Advertising spending

Financial investment

7. Which of these is NOT a dimension of brand personality as per Aaker’s model?

Profitability

Competence

Sincerity

Excitement

8. Brand awareness consists of

Imagery and performance

Quality and loyalty

Trust and preference

Recall and recognition

9. Brand performance in Keller’s model deals with

Emotional connection

Relationship strength

Marketing investment

How the brand meets functional needs

10. Brand personality refers to

Product quality

Human traits associated with a brand

Market share

Financial worth of a brand

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