1. The source of brand equity lies in

2. The first step in building a strong brand is

3. A powerful brand enjoys all EXCEPT

4. Brand personality refers to

5. The Keller’s Brand Resonance Model is also known as

6. The ultimate goal of brand building is to achieve

7. Which stage in the brand resonance model focuses on “what about you and me”?

8. Which component is NOT part of brand equity as per Kotler?

9. A “brand mantra” is a

10. Which of these is NOT a dimension of brand personality as per Aaker’s model?