1. The “psychological pricing” approach mainly focuses on:

2. Which of the following best defines price in marketing?

3. Which of the following is a type of business promotion?

4. What is the main purpose of sales promotion?

5. A temporary price reduction used to stimulate short-term sales is known as:

6. Which term refers to selling products below cost to attract customers?

7. A company that sets high initial prices to skim maximum revenue layer by layer is using:

8. Which is not a factor affecting pricing decisions?

9. Which pricing method begins with determining the desired profit margin?

10. Price elasticity of demand measures: