Managing Pricing and Sales Promotions : Marketing Management - Quiz

1. Which pricing objective focuses on capturing market share quickly?

Premium pricing

Market penetration pricing

Loss leader pricing

Market skimming pricing

2. Which of the following is an example of promotional pricing?

Temporarily reducing price to boost sales

Charging the same price in all markets

Using dynamic pricing software

Setting prices based on customer lifetime value

3. What is the main purpose of sales promotion?

To improve production efficiency

To provide immediate incentive to buy

To increase long-term loyalty

To reduce distribution costs

4. Price elasticity of demand measures:

How cost changes with production volume

The sensitivity of demand to price changes

The rate of market growth

The distribution channel efficiency

5. Which pricing strategy adjusts prices continually to meet market conditions?

Dynamic pricing

Bundle pricing

Psychological pricing

Skimming pricing

6. Which is not a factor affecting pricing decisions?

Brand positioning

Competitors’ prices

Employee satisfaction

Costs

7. Which term refers to selling products below cost to attract customers?

Prestige pricing

Loss leader pricing

Value pricing

Differential pricing

8. Which of the following is a type of business promotion?

Trade shows

Coupons

Sweepstakes

Rebates

9. A temporary price reduction used to stimulate short-term sales is known as:

Promotional discount

Price pack

Value discount

Trade-in allowance

10. Which of the following is a consumer promotion tool?

Coupons

Trade allowance

Advertising

Personal selling

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