1. A rebate is best defined as:

2. Which sales promotion tool offers customers the chance to win prizes?

3. The term “price discrimination” refers to:

4. The “reference price” concept refers to:

5. “Trade promotions” are primarily targeted at:

6. Which of the following is a consumer promotion tool?

7. Which is not a factor affecting pricing decisions?

8. The “psychological pricing” approach mainly focuses on:

9. Price elasticity of demand measures:

10. Which pricing objective focuses on capturing market share quickly?