Managing Pricing and Sales Promotions : Marketing Management – Quiz

1. The “psychological pricing” approach mainly focuses on:

 
 
 
 

2. Which of the following best defines price in marketing?

 
 
 
 

3. Which of the following is a type of business promotion?

 
 
 
 

4. What is the main purpose of sales promotion?

 
 
 
 

5. A temporary price reduction used to stimulate short-term sales is known as:

 
 
 
 

6. Which term refers to selling products below cost to attract customers?

 
 
 
 

7. A company that sets high initial prices to skim maximum revenue layer by layer is using:

 
 
 
 

8. Which is not a factor affecting pricing decisions?

 
 
 
 

9. Which pricing method begins with determining the desired profit margin?

 
 
 
 

10. Price elasticity of demand measures:

 
 
 
 

Question 1 of 10

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