1. The key output of concept testing is:

2. What does “time to market” mean in product development?

3. The ultimate aim of developing new market offerings is to:

4. A successful new product strategy must align with:

5. Which of the following best describes incremental innovation?

6. Early adopters are important because:

7. The “voice of the customer” is most critical during:

8. Which of the following best describes a product concept?

9. Which approach encourages rapid development of products through cross-functional collaboration?

10. The first step in the new product development process is: