1. Concept testing is used to:

2. In developing new offerings, ‘compatibility’ means:

3. The first step in the new product development process is:

4. A successful new product strategy must align with:

5. Which of these is a key success factor in product innovation?

6. Which of the following best describes a product concept?

7. The key output of concept testing is:

8. The process of developing new market offerings begins with:

9. What is a brand extension?

10. Which approach encourages rapid development of products through cross-functional collaboration?