1. Companies use data analytics in CRM primarily to:

2. Customer loyalty programs primarily aim to:

3. Customer loyalty can best be cultivated by:

4. Building customer relationships primarily involves:

5. CRM strategies emphasize building relationships by:

6. Customer satisfaction leads directly to:

7. Cultivating customer relationships requires companies to:

8. Which term describes efforts companies use to build and sustain profitable customer relationships?

9. Effective relationship marketing strategies emphasize:

10. Cultivating relationships often involves recognizing: