Blue Ocean Strategy – Quiz

1. Which of the following is a key tool used in the Blue Ocean Strategy?

 
 
 
 

2. Which industry is often associated with Cirque du Soleil’s Blue Ocean Strategy?

 
 
 
 

3. Which of the following is eliminated in Blue Ocean Strategy?

 
 
 
 

4. What is the primary focus of Blue Ocean Strategy?

 
 
 
 

5. What does “Create” in the ERRC framework focus on?

 
 
 
 

6. Which of the following is not a principle of Blue Ocean Strategy?

 
 
 
 

7. Which of the following is not part of the Four Actions Framework?

 
 
 
 

8. Who authored the book “Blue Ocean Strategy”?

 
 
 
 

9. What tool is used to visualize a company’s current position in the industry?

 
 
 
 

10. Which car company’s small electric vehicle is an example of a Blue Ocean strategy?

 
 
 
 

11. What is a key characteristic of Blue Ocean companies?

 
 
 
 

12. Which of the following focuses on noncustomers to unlock new markets?

 
 
 
 

13. Which of the following is an example of a Blue Ocean Strategy success story?

 
 
 
 

14. Which of the following is a limitation of Blue Ocean Strategy?

 
 
 
 

15. What is the opposite of a Blue Ocean?

 
 
 
 

16. What is the aim of using the Strategy Canvas?

 
 
 
 

17. What does reducing factors in the ERRC grid aim to achieve?

 
 
 
 

18. What is the primary objective of reconstructing market boundaries?

 
 
 
 

19. What does the term “Tipping Point Leadership” relate to in Blue Ocean Strategy?

 
 
 
 

20. What is the role of the ERRC grid in Blue Ocean Strategy?

 
 
 
 

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