1. Price sensitivity in institutional and government markets is generally:

2. In institutional buying, decisions are often made by:

3. Government markets differ from business markets because they:

4. In government buying, contracts are often awarded to suppliers who:

5. The “lowest bidder” principle is common in:

6. An example of an institutional buyer is:

7. In government markets, the procurement process is often based on:

8. Government and institutional buyers generally prefer suppliers who can:

9. One reason suppliers may avoid government markets is:

10. One key difference between institutional and government markets is that institutional markets often focus on: