1. Price sensitivity in institutional and government markets is generally:

2. Nonprofit institutions generally seek:

3. One reason suppliers may avoid government markets is:

4. In government markets, the procurement process is often based on:

5. In government buying, contracts are often awarded to suppliers who:

6. The role of ethics in government and institutional buying is:

7. Institutional markets primarily consist of organizations such as:

8. One key difference between institutional and government markets is that institutional markets often focus on:

9. Which of the following is NOT a typical institutional market?

10. Government and institutional buyers generally prefer suppliers who can: