Institutional and Government Markets – Quiz

1. An example of an institutional buyer is:

 
 
 
 

2. Why is public accountability important in government purchasing?

 
 
 
 

3. The main buying objective for institutional markets is:

 
 
 
 

4. Government procurement is characterized by:

 
 
 
 

5. In institutional buying, decisions are often made by:

 
 
 
 

6. The “lowest bidder” principle is common in:

 
 
 
 

7. Price sensitivity in institutional and government markets is generally:

 
 
 
 

8. Institutional markets primarily consist of organizations such as:

 
 
 
 

9. A key difference in government procurement versus business buying is:

 
 
 
 

10. Government markets differ from business markets because they:

 
 
 
 

Question 1 of 10

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