1. Price sensitivity in institutional and government markets is generally:

2. Which of the following is NOT a typical institutional market?

3. A key difference in government procurement versus business buying is:

4. Nonprofit institutions generally seek:

5. In government markets, the procurement process is often based on:

6. An example of an institutional buyer is:

7. The main buying objective for institutional markets is:

8. Government procurement is characterized by:

9. When marketing to government agencies, suppliers must often:

10. Why is public accountability important in government purchasing?