1. One key difference between institutional and government markets is that institutional markets often focus on:

2. One reason suppliers may avoid government markets is:

3. Price sensitivity in institutional and government markets is generally:

4. In government buying, contracts are often awarded to suppliers who:

5. The role of ethics in government and institutional buying is:

6. An example of an institutional buyer is:

7. A key difference in government procurement versus business buying is:

8. Government procurement is characterized by:

9. Which of the following is NOT a typical institutional market?

10. Institutional markets primarily consist of organizations such as: