Generic Strategies – Cost Leadership, Differentiation & Focus – Quiz

1. Which generic strategy is most likely to involve high customer satisfaction?

 
 
 
 

2. What is a risk associated with the cost leadership strategy?

 
 
 
 

3. Which generic strategy is most likely to involve a premium brand image?

 
 
 
 

4. What is a key requirement for a successful focus strategy?

 
 
 
 

5. Which generic strategy is most likely to involve a unique value proposition?

 
 
 
 

6. Which generic strategy is most likely to involve high operational efficiency?

 
 
 
 

7. Which generic strategy requires continuous innovation?

 
 
 
 

8. Which generic strategy is most likely to involve customer segmentation?

 
 
 
 

9. Which of the following is NOT a generic strategy?

 
 
 
 

10. Which generic strategy targets a specific market segment?

 
 
 
 

11. Which of the following is a key success factor for focus?

 
 
 
 

12. Which of the following is a key success factor for cost leadership?

 
 
 
 

13. Which generic strategy is most likely to involve innovation?

 
 
 
 

14. Which of the following is a risk of the focus strategy?

 
 
 
 

15. Which generic strategy is most likely to involve mass production?

 
 
 
 

16. Which company is a classic example of a cost leadership strategy?

 
 
 
 

17. Which of the following is an example of a differentiation strategy?

 
 
 
 

18. Which generic strategy is most likely to involve heavy investment in R&D?

 
 
 
 

19. What are the three generic strategies proposed by Michael Porter?

 
 
 
 

20. What is the main advantage of a differentiation strategy?

 
 
 
 

Question 1 of 20

Submit Article
×