Generic Strategies – Cost Leadership, Differentiation & Focus – Quiz

1. What is the main advantage of a differentiation strategy?

 
 
 
 

2. Which of the following is a key success factor for focus?

 
 
 
 

3. Which generic strategy targets a specific market segment?

 
 
 
 

4. Which generic strategy is most likely to involve customer segmentation?

 
 
 
 

5. Which generic strategy is most likely to involve innovation?

 
 
 
 

6. Which of the following is a risk of the focus strategy?

 
 
 
 

7. Which company is a classic example of a cost leadership strategy?

 
 
 
 

8. Which generic strategy is most likely to involve a premium brand image?

 
 
 
 

9. Which generic strategy is most likely to involve a unique value proposition?

 
 
 
 

10. Which of the following is NOT a generic strategy?

 
 
 
 

11. What is a risk associated with the cost leadership strategy?

 
 
 
 

12. Which of the following is a key success factor for cost leadership?

 
 
 
 

13. What are the three generic strategies proposed by Michael Porter?

 
 
 
 

14. Which generic strategy is most likely to involve heavy investment in R&D?

 
 
 
 

15. Which generic strategy is most likely to involve mass production?

 
 
 
 

16. What is a key requirement for a successful focus strategy?

 
 
 
 

17. Which generic strategy is most likely to involve high operational efficiency?

 
 
 
 

18. Which generic strategy requires continuous innovation?

 
 
 
 

19. Which of the following is an example of a differentiation strategy?

 
 
 
 

20. Which generic strategy is most likely to involve high customer satisfaction?

 
 
 
 

Question 1 of 20

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