Capturing Marketing Insights - Quiz

1. The Delphi method is a forecasting technique that:

Uses customer feedback exclusively

Focuses solely on financial data

Collects expert opinions and refines them through multiple rounds of anonymous feedback

Analyzes competitor pricing strategies

2. Marketing information systems (MIS) collect and analyze:

Employee data

Internal supply chain data

Customer and market information to assist decision-making

Only financial information

3. Competitive intelligence focuses on:

Gathering information about employee satisfaction

Reducing the number of product lines

Setting product prices

Analyzing competitors’ strategies, strengths, and weaknesses

4. Internal data sources for marketing insights include:

Social media analytics

Competitor websites

Industry blogs

Sales records, inventory data, and financial reports

5. Customer databases are used to:

Manage competitor analysis

Store detailed information on individual customers to track preferences and behavior

Reduce product variety

Focus only on supply chain management

6. Sales forecasting helps companies:

Focus only on financial performance

Reduce customer engagement

Plan production, inventory, and marketing efforts based on expected demand

Increase production costs

7. Quantitative forecasting methods are based on:

Focus group discussions

Customer opinions

Competitor strategies

Statistical models and historical data

8. Online marketing research refers to:

Collecting data from competitors

Gathering customer information via online surveys, social media, and web analytics

Conducting phone interviews

Collecting data in physical stores

9. Marketing intelligence is:

A tool for financial analysis

The systematic collection of publicly available information about competitors and market developments

The internal analysis of customer behavior

A report on employee performance

10. Secondary data refers to:

Competitor analysis reports

Data that has already been collected for another purpose

New data collected through surveys

Data collected directly from customers

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