Creating a Customer Value Proposition and Positioning - Quiz

1. An example of a functional benefit in positioning is

“We inspire your creativity.”

“We care for the environment.”

“Our detergent cleans clothes whiter and faster.”

“Our brand makes you feel confident.”

2. Customer intimacy emphasizes

Low-cost standardization

Supply chain optimization

Tailoring offerings to individual customer needs

Volume selling

3. A positioning statement is used to

Describe manufacturing goals

Inform government regulators

Internally guide marketing and communication decisions

Replace advertising slogans

4. A value proposition is best defined as

The total production cost of a product

A product’s physical characteristics

The set of benefits or values a company promises to deliver to customers

A brand’s advertising slogan

5. Functional positioning focuses on

Inspiring dreams

Building emotional bonds

Creating excitement

Solving practical consumer problems

6. A value map is a visual representation of

The relationship between customer value and price among competitors

Production cost and logistics

Employee performance

Advertising expenditure

7. Competitive points of parity ensure

The brand raises price

The brand neutralizes competitors’ advantages

The brand dominates all markets

The brand avoids direct competition

8. Customer perceived value (CPV) represents

The customer’s evaluation of the difference between perceived benefits and costs

The production margin

The total price paid

The brand’s logo value

9. The concept of positioning refers to

The geographic distribution of stores

The pricing model used

The place a brand occupies in the minds of target customers

The physical arrangement on shelves

10. The foundation of a strong value proposition and positioning strategy is

Cutting prices

Reducing innovation

Increasing advertising only

Understanding customer needs and delivering superior perceived value

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