Personal Selling and Direct Marketing MCQ: Kotler’s Marketing Management – Quiz

1. Closing in the selling process means:

 
 
 
 

2. A key characteristic of personal selling is:

 
 
 
 

3. In personal selling, ‘prospecting’ refers to:

 
 
 
 

4. A telemarketer contacting a consumer at home is an example of:

 
 
 
 

5. The pre-approach stage involves:

 
 
 
 

6. Direct marketing channels include all EXCEPT:

 
 
 
 

7. The first step in the personal selling process is:

 
 
 
 

8. Which type of selling focuses on building long-term customer relationships?

 
 
 
 

9. Which of the following is a direct marketing tool?

 
 
 
 

10. CRM in personal selling stands for:

 
 
 
 

Question 1 of 10

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