1. When segment sales are highly susceptible to price wars, it signals:

2. “Differentiable” segments are those that:

3. The risk of focusing on a single segment includes:

4. The ultimate aim in segment evaluation and selection is:

5. The degree to which a segment is easy to measure and identify is called:

6. When evaluating segments, “actionability” refers to:

7. Evaluating market segments primarily involves assessing:

8. A segment that is highly loyal but small may be chosen if:

9. If a company’s brand image is weak in a segment, it should:

10. When evaluating international segments, firms should consider: