1. When segment attractiveness is evaluated, company resources must be considered because:

2. Evaluating market segments primarily involves assessing:

3. Which of the following increases segment attractiveness?

4. When a segment is highly price sensitive, firms should:

5. “Differentiable” segments are those that:

6. When evaluating international segments, firms should consider:

7. When evaluating segments, “actionability” refers to:

8. When evaluating segments, which is least relevant?

9. A segment that is highly loyal but small may be chosen if:

10. If a company’s brand image is weak in a segment, it should: