1. When segment sales are highly susceptible to price wars, it signals:

2. Firms may deselect segments if:

3. A market segment with high growth but low compatibility with company objectives is:

4. The fit between a segment and a company’s core competencies is called:

5. When evaluating segments, which is least relevant?

6. When a segment is highly price sensitive, firms should:

7. Which of the following increases segment attractiveness?

8. The degree to which a segment is easy to measure and identify is called:

9. When evaluating international segments, firms should consider:

10. When evaluating segments, “actionability” refers to: