1. The degree to which a segment is easy to measure and identify is called:
2. Which of the following increases segment attractiveness?
3. When a segment is highly price sensitive, firms should:
4. When evaluating segments, “actionability” refers to:
5. When markets are dynamic, segment attractiveness should be:
6. Firms may deselect segments if:
7. A segment that is highly loyal but small may be chosen if:
8. If a company’s brand image is weak in a segment, it should:
9. When segment attractiveness is evaluated, company resources must be considered because:
10. The company’s own competencies and resources should be matched to:
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