1. If a company can uniquely satisfy a segment’s needs, this segment is:

2. The fit between a segment and a company’s core competencies is called:

3. The degree to which a segment is easy to measure and identify is called:

4. Evaluating market segments primarily involves assessing:

5. The company’s own competencies and resources should be matched to:

6. Firms may deselect segments if:

7. A market segment with high growth but low compatibility with company objectives is:

8. If a company’s brand image is weak in a segment, it should:

9. When evaluating international segments, firms should consider:

10. When a segment is highly price sensitive, firms should: