1. The degree to which a segment is easy to measure and identify is called:

2. Which of the following increases segment attractiveness?

3. When a segment is highly price sensitive, firms should:

4. When evaluating segments, “actionability” refers to:

5. When markets are dynamic, segment attractiveness should be:

6. Firms may deselect segments if:

7. A segment that is highly loyal but small may be chosen if:

8. If a company’s brand image is weak in a segment, it should:

9. When segment attractiveness is evaluated, company resources must be considered because:

10. The company’s own competencies and resources should be matched to: