1. When evaluating segments, “actionability” refers to:

2. Firms may deselect segments if:

3. Evaluating market segments primarily involves assessing:

4. If a company’s brand image is weak in a segment, it should:

5. When segment attractiveness is evaluated, company resources must be considered because:

6. The degree to which a segment is easy to measure and identify is called:

7. When segment sales are highly susceptible to price wars, it signals:

8. When markets are dynamic, segment attractiveness should be:

9. The fit between a segment and a company’s core competencies is called:

10. The ultimate aim in segment evaluation and selection is: