1. “Differentiable” segments are those that:

2. The company’s own competencies and resources should be matched to:

3. A segment that is highly loyal but small may be chosen if:

4. If a company can uniquely satisfy a segment’s needs, this segment is:

5. Evaluating market segments primarily involves assessing:

6. Firms may deselect segments if:

7. If a company’s brand image is weak in a segment, it should:

8. When segment sales are highly susceptible to price wars, it signals:

9. When evaluating segments, “actionability” refers to:

10. When evaluating international segments, firms should consider: