Evaluating and Selecting the Market Segments – Quiz

1. When segment sales are highly susceptible to price wars, it signals:

 
 
 
 

2. “Differentiable” segments are those that:

 
 
 
 

3. The risk of focusing on a single segment includes:

 
 
 
 

4. The ultimate aim in segment evaluation and selection is:

 
 
 
 

5. The degree to which a segment is easy to measure and identify is called:

 
 
 
 

6. When evaluating segments, “actionability” refers to:

 
 
 
 

7. Evaluating market segments primarily involves assessing:

 
 
 
 

8. A segment that is highly loyal but small may be chosen if:

 
 
 
 

9. If a company’s brand image is weak in a segment, it should:

 
 
 
 

10. When evaluating international segments, firms should consider:

 
 
 
 

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