1. When evaluating international segments, firms should consider:

2. The company’s own competencies and resources should be matched to:

3. The fit between a segment and a company’s core competencies is called:

4. When segment sales are highly susceptible to price wars, it signals:

5. When evaluating segments, “actionability” refers to:

6. When evaluating segments, which is least relevant?

7. When segment attractiveness is evaluated, company resources must be considered because:

8. Which of the following increases segment attractiveness?

9. When markets are dynamic, segment attractiveness should be:

10. The risk of focusing on a single segment includes: