- Students , Cornel University
- April 10, 2018
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Value Proposition
A value proposition is a concise statement that communicates the unique benefits a product, service, or company offers to its target audience. It explains how the offering solves a specific problem, fulfills a need, or delivers added value, and why it is better than competitors. By addressing customer pain points and showcasing unique strengths, a strong value proposition helps attract and retain customers, guiding the business’s strategy and messaging to resonate with its audience.
Value Proposition Template
As you prepare to write your value proposition, keep the following elements of a value proposition in mind:
| Element | Identifies |
| To . . . | Target customers |
| Who needs . . . | Target customer’s core needs |
| The . . . | Offer name |
| Is a/an . . . | Product or service category |
| That . . . | Emotional/functional benefits of the offer |
| Which . . . | Point of differentiation |
| Because only . . . | Point of proof |
Also, as you develop your value proposition, ensure you can answer yes to each of the following questions:
- Is the value proposition credible and based on the current strengths of the brand?
- Is it relevant to the target segment’s purchasing decision?
- Does the value proposition differentiate our brand from the competition?
- Is it consistent with our current brand promise?
Exercise: Develop Atlas’s fitness equipment company value proposition
For each element in the table, below, complete the Atlas Value Proposition column.
Ref : https://altasstrength.com/
| Element | Atlas Value Proposition |
| Our business is targeted to . . . | firms who operate fitness centers |
| Who have the following needs . . . | High end fitness productsIntegrated solutionsIntegrated services |
| We are selling the following offering . . . | Fitness equipment’s and solutions |
| Which is a/an . . . | wide range of fitness equipment’s and services like weights, cardio , therapy, device monitoring and professional services as well as performance monitoring and consulting services |
| That benefits customers by . . . | tailored to meet customer needs |
| Which is differentiated from the competition. . . | new high end fitness equipment’s and services which can reduce your spend and improve performance/revenue |
| Because only . . . | Atlas can provide the equipment and services at scale to meet your needs. |
