Blog Archives
Apply Platform Strategies to a Non-Platform Industry
Digital Transformation: Platform Strategies for Success Background : As per Morgan Chase, overall EV sales – including Battery Electrice Vehicle(BEV), Plug in Hybrid electric vehile(PHEVs) – are estimated to account for over 32% of total vehicle sales in 2025. The … Continue reading
Value Proposition Template and Exercise
Value Proposition A value proposition is a concise statement that communicates the unique benefits a product, service, or company offers to its target audience. It explains how the offering solves a specific problem, fulfills a need, or delivers added value, … Continue reading
Amazon online Retail Toys Store – SWOT Analysis
The toys industry is a very prominent retail market in the world. There are exclusive toys stores like ToysRus across the world, exclusive toys section in all retail chains like Walmart, Target and Aeon. The market is disrupted by proliferation … Continue reading
Path to Purchase – High Involvement Purchase and Decision Analysis
Assess your path to purchase on a high-involvement purchase and analyze your decision. This assignment has two parts. PART 1 Pick a recent high-involvement purchase that you made within the last year. Some examples are a television, a new car, … Continue reading