Creating Value - Quiz | SaliceSalice

1. Service differentiation is achieved by:

Reducing the service offerings

Providing unique features or superior service quality that sets the service apart from competitors

Lowering prices

Focusing solely on product quality

2. Disruptive innovation occurs when:

Competitors launch similar products

A company focuses on incremental improvements

A new product significantly changes the market by offering a breakthrough solution that disrupts established competitors

Market conditions remain stable

3. Concept testing in NPD is used to:

Present the product idea to potential consumers to gauge their reactions

Evaluate competitors’ strategies

Reduce product prices

Test marketing campaigns

4. Test marketing is conducted to:

Introduce the product on a limited scale to test its success in the market

Reduce product features

Focus on customer loyalty programs

Launch the product globally

5. Product differentiation is achieved by:

Creating unique product features or attributes that set the product apart from competitors

Offering the same product as competitors

Expanding into new markets

Reducing the price

6. Product line refers to:

A single product in a company’s portfolio

A marketing budget

A group of related products offered by a company

A geographic market

7. Service blueprinting is a tool used to:

Design and visualize the service delivery process, including customer interactions and service provider activities

Analyze competitor services

Set product prices

Create marketing campaigns

8. New product development (NPD) is:

Focusing only on existing products

The process of bringing a new product or service to the market

Reducing the product portfolio

Ignoring market research

9. In the introduction stage of the product life cycle:

The product is launched, and sales grow slowly

Competitors enter the market

Prices are reduced

The product is removed from the market

10. Incremental innovation refers to:

Launching a disruptive product

Making small, gradual improvements to an existing product

Completely redesigning a product

Ignoring customer feedback

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