Business Unit Strategic Planning - Quiz

1. SBU performance is measured primarily by:

Number of employees hired

Sales growth, profitability, and market share

Customer satisfaction

Internal cost reductions

2. Business Unit Strategic Planning primarily focuses on:

Reducing operational costs

Overall company growth

Developing specific strategies for individual business units

Employee recruitment

3. A differentiation strategy in business unit planning involves:

Offering unique product features that set the product apart from competitors

Limiting product variety

Reducing marketing efforts

Lowering prices to attract more customers

4. In the context of business unit strategic planning, strategic objectives should be:

Focused only on financial goals

Vague and flexible

Specific, measurable, achievable, relevant, and time-bound (SMART)

Broad and non-specific

5. In the BCG Matrix, a dog is an SBU that:

Generates high revenue with minimal investment

Has low market share in a low-growth market

Requires continuous investment for growth

Has low market share in a high-growth market

6. Core competencies in a business unit provide:

A unique set of skills and resources that distinguish the business from its competitors

A way to reduce costs

A temporary competitive advantage

A method to limit marketing efforts

7. A business unit’s mission statement should focus on:

Long-term profitability

Immediate revenue generation

Broad goals that reflect its core values and customer needs

Reducing employee size

8. The GE-McKinsey Matrix helps companies decide:

The pricing strategy of products

The profitability of specific employees

The attractiveness of an industry and the strength of business units within it

The logistics strategy for inventory management

9. The first step in business unit strategic planning is:

Allocating resources

Defining the business mission

Conducting market research

Developing a marketing plan

10. A SWOT analysis in strategic planning is used to evaluate:

Marketing budgets

Competitors only

The internal strengths and weaknesses and external opportunities and threats facing the business unit

Financial statements

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