Corporate and Division Strategic Planning - Quiz

1. What tool is commonly used to determine resource allocation among SBUs?

Customer satisfaction surveys

BCG Matrix (Boston Consulting Group Matrix)

SWOT analysis

Market segmentation grid

2. Which of the following describes a star SBU in the BCG Matrix?

A unit with low potential for revenue generation

A unit in a low-growth market

A unit with high market share in a high-growth market

A unit with low market share in a high-growth market

3. Each SBU should:

Share market strategies with other SBUs

Compete only within the company

Focus on internal process improvement

Have its own competitors and market strategies

4. The main objective of resource allocation in corporate strategic planning is:

Expanding all SBUs equally

Cutting down on employee numbers

Maximizing long-term profitability by investing in high-potential business units

Reducing marketing expenses

5. The corporate mission statement is crucial for:

Reducing advertising costs

Increasing product variety

Guiding the overall strategy and providing a clear direction for the company

Limiting customer engagement

6. Strategic planning for SBUs involves:

Reducing investments across all SBUs

Aligning all SBUs to the same marketing strategy

Focusing solely on internal processes

Assigning each business unit a specific role in achieving corporate objectives

7. Which of the following is NOT a typical characteristic of a question mark SBU?

High cash generation

Requiring substantial investment

High growth potential

Low market share

8. A corporate mission that focuses on satisfying customer needs is considered:

Profit-driven

Market-oriented

Production-oriented

Technology-oriented

9. In the context of SBUs, how is success typically measured?

By the number of employees hired

Through profitability and competitive performance

By the number of products sold

By reducing marketing budgets

10. SBUs can be defined by their:

Market segmentation

Competitors, customers, and product offerings

Geographic location only

Size of employee base

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