Value Chain - Quiz | SaliceSalice

1. Which of the following is a primary activity in the value chain?

Technology Development

Operations

Human Resources Management

Firm Infrastructure

2. Support activities are important in the value chain because they:

Handle direct customer interaction

Set the company’s marketing strategy

Assist primary activities and help create more value in the final product

Reduce production quality

3. Firm infrastructure in the value chain includes:

General management, planning, finance, and legal functions

Packaging of finished products

Sales training

Marketing campaigns

4. Marketing and sales as a primary activity involve:

Developing new technologies

Delivering products to stores

Procuring raw materials

Strategies and activities to create demand for products and persuade customers to buy

5. The value chain is used to analyze:

Employee productivity

The marketing budget

The activities within a company that create value for customers

Product sales growth

6. What is the primary goal of value chain analysis?

Reduce employee salaries

Increase production costs

Limit marketing campaigns

Identify activities that create value for customers and improve competitive advantage

7. The value chain helps in identifying:

The best advertising platforms

Activities that add value and those that do not add value to customers

Ways to cut marketing budgets

Employee salary packages

8. Support activities in the value chain primarily assist:

Competitors in the market

Product pricing

Primary activities in creating value for the customer

Sales teams

9. Which activity in the value chain is focused on creating demand for the product?

Procurement

Human Resources Management

Marketing and Sales

Technology Development

10. Operations in the value chain refers to:

Managing sales teams

Converting raw materials into finished products

Identifying new market segments

Recruiting new employees

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