Value Chain - Quiz | SaliceSalice

1. Firm infrastructure in the value chain includes:

Sales training

Marketing campaigns

Packaging of finished products

General management, planning, finance, and legal functions

2. In the value chain, firm infrastructure provides support for:

Advertising campaigns

The entire organization, ensuring smooth functioning and value creation

Only primary activities

Reducing sales team size

3. The value chain concept emphasizes:

Reducing marketing expenses

Hiring new employees

Reducing customer engagement

Analyzing the contribution of each activity to a company’s value and profitability

4. Support activities are important in the value chain because they:

Set the company’s marketing strategy

Handle direct customer interaction

Assist primary activities and help create more value in the final product

Reduce production quality

5. In the value chain, firm infrastructure provides support through:

Planning, finance, legal, and overall management of the firm

Advertising campaigns

Manufacturing products

Sales promotions

6. Operations in the value chain refers to:

Converting raw materials into finished products

Managing sales teams

Recruiting new employees

Identifying new market segments

7. Technology development as a support activity aims to:

Support the development of new and improved processes and products

Increase production costs

Focus on outbound logistics only

Manage employee benefits

8. What is the primary goal of value chain analysis?

Identify activities that create value for customers and improve competitive advantage

Increase production costs

Limit marketing campaigns

Reduce employee salaries

9. Primary activities in the value chain directly relate to:

Hiring new employees

Supporting the company’s infrastructure

The creation of the product or service, from production to delivery

Financial reporting

10. Which activity in the value chain is focused on creating demand for the product?

Human Resources Management

Marketing and Sales

Technology Development

Procurement

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