1. Marketing metrics are important because:

2. Market share is defined as:

3. Customer retention strategies are critical because:

4. Market segmentation involves:

5. What is the first step in developing a marketing strategy?

6. In Kotler’s marketing strategy model, competitive advantage is achieved by:

7. The marketing mix includes the following elements:

8. Strategic business units (SBUs) are:

9. Market development strategy involves:

10. In a growth-share matrix, a star represents: