1. Kotler’s updated Four Ps place emphasis on:

2. Personalization in Kotler’s updated Four Ps emphasizes:

3. The updated Four Ps are more closely aligned with:

4. The concept of Platform in Kotler’s updated Four Ps refers to:

5. Kotler replaces Price in the traditional Four Ps with:

6. In Kotler’s updated Four Ps, Product is now focused on:

7. According to Kotler, the updated Four Ps emphasize:

8. In Kotler’s updated Four Ps, Place is less about physical location and more about:

9. Kotler argues that Promotion should now be understood as:

10. Kotler introduces the concept of Platform in the new Four Ps as: