1. Customer value in the updated model is determined by:

2. Customer engagement in the updated Four Ps is important because:

3. Kotler argues that Promotion should now be understood as:

4. Kotler’s updated Four Ps place emphasis on:

5. Kotler suggests that Place should now consider:

6. In the updated Four Ps, Participation means:

7. Kotler replaces Price in the traditional Four Ps with:

8. Personalization in Kotler’s updated Four Ps emphasizes:

9. The updated approach to Price encourages marketers to focus on:

10. Kotler’s concept of Platform is closely related to: