1. In the updated Four Ps, Participation means:

2. Customer value in the updated model is determined by:

3. Customer engagement in the updated Four Ps is important because:

4. In Kotler’s updated Four Ps, Place is less about physical location and more about:

5. Kotler suggests that Place should now consider:

6. Kotler’s updated Four Ps place emphasis on:

7. According to Kotler, the updated Four Ps emphasize:

8. The updated approach to Price encourages marketers to focus on:

9. Kotler replaces Price in the traditional Four Ps with:

10. Kotler’s update suggests that Place includes: