Marketing Insights : Net Promoter and Customer Satisfaction – Quiz

1. Which of these best describes the main advantage of the NPS method?

 
 
 
 

2. Customers who rate their likelihood to recommend as 9 or 10 are called:

 
 
 
 

3. The concept that satisfied customers generate repeat business is central to:

 
 
 
 

4. A core benefit of focusing on customer satisfaction and NPS is:

 
 
 
 

5. How do companies typically measure customer satisfaction?

 
 
 
 

6. Which of the following is NOT directly measured by Net Promoter Score?

 
 
 
 

7. In customer satisfaction management, “zone of tolerance” refers to:

 
 
 
 

8. Customers rating their recommendation likelihood between 0 and 6 are known as:

 
 
 
 

9. NPS is calculated as:

 
 
 
 

10. Passives in NPS scoring are rated at which range?

 
 
 
 

Question 1 of 10

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