1. When a consumer’s experience with a product leads to a change in behavior, this is called:

2. According to Kotler, a family’s influence on buying behavior is:

3. The learning process most often associated with brand loyalty is:

4. Culture influences consumer behavior by:

5. Personal factors that influence consumer behavior include all EXCEPT:

6.

Reference groups influence consumer behavior by:

7. Personality influences consumer behavior by:

8. Consumer behavior is influenced by word-of-mouth most directly through:

9. A person’s position in society is known as:

10. A consumer’s occupation influences: