1. Consumer behavior is influenced by word-of-mouth most directly through:

2. Marketers focus on family roles because:

3. The learned predisposition to respond to an object in a consistently favorable or unfavorable way is:

4. When a consumer’s experience with a product leads to a change in behavior, this is called:

5. A consumer’s occupation influences:

6. Motivation as per Kotler is most closely explained by:

7. Culture influences consumer behavior by:

8. Which of the following is a social factor affecting consumer behavior?

9. According to Kotler, a family’s influence on buying behavior is:

10. The learning process most often associated with brand loyalty is: