1. The way consumers process information and make decisions is called:

2. Lifestyle, as a personal factor, is best described as:

3. Which factor is NOT classified as a main influence on consumer behavior according to Kotler?

4. Personality influences consumer behavior by:

5.

Reference groups influence consumer behavior by:

6. Personal factors that influence consumer behavior include all EXCEPT:

7. The learned predisposition to respond to an object in a consistently favorable or unfavorable way is:

8. Which stage of the family life cycle is likely to buy the most furniture?

9. Culture influences consumer behavior by:

10. The smallest unit of culture is: