1.

Reference groups influence consumer behavior by:

2. Culture influences consumer behavior by:

3. Which of the following is a social factor affecting consumer behavior?

4. Personality influences consumer behavior by:

5. When a consumer’s experience with a product leads to a change in behavior, this is called:

6. A person’s position in society is known as:

7. Which factor is NOT classified as a main influence on consumer behavior according to Kotler?

8. According to Kotler, a family’s influence on buying behavior is:

9. The smallest unit of culture is:

10. Personal factors that influence consumer behavior include all EXCEPT: