1. Attitude components include:

2. Motivation is most closely explained in Kotler’s book by which theory?

3. Which process helps consumers screen out most marketing messages?

4. Retaining information that supports personal attitudes while forgetting conflicting information is known as:

5. Which psychological process deals with the way a consumer responds to marketing stimuli based on previous experience?

6. According to Kotler, an attitude is:

7. The process by which consumers change their attitudes or behavior based on new information is called:

8. According to Kotler, perception is defined as:

9. The formation of beliefs is most closely related to which process?

10. According to Kotler, repeated exposure to a message can enhance learning through: