Institutional and Government Markets – Quiz

1. A hospital buying medical equipment is an example of:

 
 
 
 

2. Which of the following is NOT a typical institutional market?

 
 
 
 

3. In institutional buying, decisions are often made by:

 
 
 
 

4. A key difference in government procurement versus business buying is:

 
 
 
 

5. Why is public accountability important in government purchasing?

 
 
 
 

6. Government markets differ from business markets because they:

 
 
 
 

7. In government markets, the procurement process is often based on:

 
 
 
 

8. When marketing to government agencies, suppliers must often:

 
 
 
 

9. Government and institutional buyers generally prefer suppliers who can:

 
 
 
 

10. Nonprofit institutions generally seek:

 
 
 
 

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