1. In institutional buying, decisions are often made by:

2. Price sensitivity in institutional and government markets is generally:

3. When marketing to government agencies, suppliers must often:

4. The main buying objective for institutional markets is:

5. Government procurement is characterized by:

6. In government buying, contracts are often awarded to suppliers who:

7. The role of ethics in government and institutional buying is:

8. A key difference in government procurement versus business buying is:

9. An example of an institutional buyer is:

10. Nonprofit institutions generally seek: