1. When marketing to government agencies, suppliers must often:

2. Why is public accountability important in government purchasing?

3. The main buying objective for institutional markets is:

4. Institutional markets primarily consist of organizations such as:

5. In government buying, contracts are often awarded to suppliers who:

6. Price sensitivity in institutional and government markets is generally:

7. Government markets differ from business markets because they:

8. The role of ethics in government and institutional buying is:

9. An example of an institutional buyer is:

10. In institutional buying, decisions are often made by: