Institutional and Government Markets – Quiz

1. Why is public accountability important in government purchasing?

 
 
 
 

2. Which of the following is NOT a typical institutional market?

 
 
 
 

3. Institutional markets primarily consist of organizations such as:

 
 
 
 

4. The main buying objective for institutional markets is:

 
 
 
 

5. When marketing to government agencies, suppliers must often:

 
 
 
 

6. Price sensitivity in institutional and government markets is generally:

 
 
 
 

7. In government buying, contracts are often awarded to suppliers who:

 
 
 
 

8. Government procurement is characterized by:

 
 
 
 

9. A key difference in government procurement versus business buying is:

 
 
 
 

10. The role of ethics in government and institutional buying is:

 
 
 
 

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