1. The most basic variable in geographic segmentation is:

2. Behavioral segmentation includes variables such as:

3. When a company customizes its product for local markets, it is using:

4. The process of creating a distinct image for a product in the mind of the target market is:

5. Segmentation bases can be combined in practice to create:

6. What does “actionable” mean in the context of segmentation?

7. Dividing a market based on variables such as age, gender, and income is known as:

8. The largest segment is not always the most attractive because:

9. Market segmentation is best described as:

10. Which of the following is NOT an advantage of market segmentation?