1. In business markets, segmentation by “purchasing approach” might include:

2. Which of the following is NOT an advantage of market segmentation?

3. Which is a key step before selecting target markets?

4. Which of the following is a requirement for effective segmentation?

5. What does “actionable” mean in the context of segmentation?

6. The process of making a product different from competitors’ products is:

7. Market targeting is the process of:

8. Niche marketing is most suitable for:

9. Undifferentiated marketing is also called:

10. Which segmentation variable is most associated with dividing the market by buyer’s personalities or values?