1. If a company’s brand image is weak in a segment, it should:

2. The company’s own competencies and resources should be matched to:

3. Which of the following increases segment attractiveness?

4. When markets are dynamic, segment attractiveness should be:

5. When a segment is highly price sensitive, firms should:

6. When evaluating segments, which is least relevant?

7. A market segment with high growth but low compatibility with company objectives is:

8. When segment sales are highly susceptible to price wars, it signals:

9. A segment that is highly loyal but small may be chosen if:

10. The degree to which a segment is easy to measure and identify is called: