1. The ultimate aim in segment evaluation and selection is:

2. When segment sales are highly susceptible to price wars, it signals:

3. Firms may deselect segments if:

4. If a company’s brand image is weak in a segment, it should:

5. When markets are dynamic, segment attractiveness should be:

6. Which of the following increases segment attractiveness?

7. A segment that is highly loyal but small may be chosen if:

8. When evaluating international segments, firms should consider:

9. The company’s own competencies and resources should be matched to:

10. The fit between a segment and a company’s core competencies is called: