1. The fit between a segment and a company’s core competencies is called:

2. The ultimate aim in segment evaluation and selection is:

3. The company’s own competencies and resources should be matched to:

4. When evaluating international segments, firms should consider:

5. If a company’s brand image is weak in a segment, it should:

6. A segment that is highly loyal but small may be chosen if:

7. When markets are dynamic, segment attractiveness should be:

8. When a segment is highly price sensitive, firms should:

9. The risk of focusing on a single segment includes:

10. The degree to which a segment is easy to measure and identify is called: