Designing & Managing Products – Kotler & Keller Quiz

1. Question: Planned obsolescence is

Customer retention policy

Designing products with limited useful life to encourage repurchase

Increasing durability

Sustainable design

2. Question: Compatibility in innovation diffusion refers to

The promotional budget

How consistent the innovation is with existing values and experiences

The product lifecycle

The cost of adoption

3. Question: Brand repositioning occurs when

A new brand is introduced

The product is withdrawn

A logo is redesigned only

The brand image or value proposition is altered

4. Question: Decline stage occurs due to

New investments

Improved quality

Effective promotion

Technological changes or changing tastes

5. Question: Line modernization involves

Raising prices

Changing supplier base

Updating products to match current trends

Reducing line length

6. Question: The actual product includes

The promotional benefits

The intangible value only

Design, brand name, quality level, packaging, and features

Only the label

7. Question: Product development stage converts

Idea into ad copy

Prototype into packaging

Plan into a price list

Concept into a physical prototype

8. Question: Customer journey mapping aids in

Designing holistic product experiences

Improving supplier efficiency

Tracking warehouse flow

Managing logistics

9. Question: Product innovation charter (PIC) outlines

Advertising goals

Financial budgets only

Packaging codes

The strategic scope, objectives, and guidelines for new-product efforts

10. Question: Customer experience design integrates

Channel design

Price and promotion

Product, service, and emotional journey

Logistics only

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