Designing & Managing Products – Kotler & Keller Quiz

1. Question: When a company adds more items within the current range, it is called

Line pruning

Line filling

Line stretching

Diversification

2. Question: Value engineering in design aims at

Rebranding strategy

Outsourcing operations

Training staff

Reducing cost without compromising function or quality

3. Question: Product development stage converts

Prototype into packaging

Concept into a physical prototype

Idea into ad copy

Plan into a price list

4. Question: Compatibility in innovation diffusion refers to

The cost of adoption

How consistent the innovation is with existing values and experiences

The product lifecycle

The promotional budget

5. Question: Product cannibalization happens when

Competitors steal market share

New products eat into sales of existing ones

Demand declines

Channels fail

6. Question: The label on a product performs which function?

Only lists the price

Reduces shelf space

Only attracts attention

Identifies, grades, and promotes the product

7. Question: Product differentiation occurs through

Cost cutting

Promotion only

Features, performance, style, design, and services

Price alone

8. Question: Brand repositioning occurs when

A logo is redesigned only

The product is withdrawn

A new brand is introduced

The brand image or value proposition is altered

9. Question: Market entry timing in commercialization depends on

Production budget

Competitor readiness and consumer acceptance

Political relations

Internal HR structure

10. Question: Conformance quality means

Flexibility in delivery

Outperforming competitors

Meeting established specifications

Premium packaging

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