Designing & Managing Products – Kotler & Keller Quiz

1. Question: Product development stage converts

Idea into ad copy

Concept into a physical prototype

Plan into a price list

Prototype into packaging

2. Question: The actual product includes

Only the label

The intangible value only

The promotional benefits

Design, brand name, quality level, packaging, and features

3. Question: When a company adds more items within the current range, it is called

Line stretching

Line filling

Line pruning

Diversification

4. Question: The label on a product performs which function?

Only attracts attention

Only lists the price

Identifies, grades, and promotes the product

Reduces shelf space

5. Question: Line modernization involves

Reducing line length

Changing supplier base

Raising prices

Updating products to match current trends

6. Question: Compatibility in innovation diffusion refers to

The product lifecycle

The cost of adoption

The promotional budget

How consistent the innovation is with existing values and experiences

7. Question: A brand extension is

Co-branding

Using an existing brand name for new product categories

Brand licensing

Creating a new brand name

8. Question: Product differentiation occurs through

Price alone

Features, performance, style, design, and services

Promotion only

Cost cutting

9. Question: Market entry timing in commercialization depends on

Internal HR structure

Political relations

Production budget

Competitor readiness and consumer acceptance

10. Question: Brand repositioning occurs when

The brand image or value proposition is altered

A logo is redesigned only

A new brand is introduced

The product is withdrawn

Question 1 of 10