Socially Responsible Marketing - Quiz

1. Which of the following is a principle of ethical marketing?

Misrepresentation of data

Aggressive pricing tactics

Respect for consumer rights

Exploiting vulnerable consumers

2. Socially responsible marketing ultimately aims to:

Focus solely on business profits

Limit consumer choice

Avoid social accountability

Create shared value for business and society

3. Which is a core element of social responsibility in marketing?

Deception

Accountability

Concealment

Manipulation

4. An example of cause-related marketing is:

False eco claims

A brand donating a portion of sales to a charity

Aggressive sales promotions

A company selling luxury products

5. What is the main focus of socially responsible marketing?

Maximizing profit only

Increasing market share

Reducing production costs

Balancing profit with societal welfare

6. What is one outcome of integrating CSR into marketing?

Reduced innovation

Enhanced brand loyalty and trust

Poor stakeholder relations

Declining social engagement

7. Which concept integrates social responsibility into marketing decisions?

Transactional marketing

Cause-neutral marketing

Holistic marketing

Societal marketing concept

8. What is one ethical issue in advertising faced by marketers?

Product packaging

Brand positioning

Truth in advertising

Market segmentation

9. Corporate Social Responsibility (CSR) in marketing means:

Ignoring consumer feedback

Taking responsibility for the company’s societal impact

Outsourcing social initiatives

Increasing profits through price hikes

10. What is an example of unethical pricing?

Fair trade pricing

Predatory pricing to eliminate competitors

Transparent cost disclosure

Consistent product value

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