Socially Responsible Marketing - Quiz

1. Which is a core element of social responsibility in marketing?

Accountability

Concealment

Deception

Manipulation

2. What is one outcome of integrating CSR into marketing?

Enhanced brand loyalty and trust

Declining social engagement

Reduced innovation

Poor stakeholder relations

3. What is an example of unethical pricing?

Transparent cost disclosure

Consistent product value

Predatory pricing to eliminate competitors

Fair trade pricing

4. Which of the following is a principle of ethical marketing?

Misrepresentation of data

Respect for consumer rights

Exploiting vulnerable consumers

Aggressive pricing tactics

5. What is one ethical issue in advertising faced by marketers?

Brand positioning

Truth in advertising

Market segmentation

Product packaging

6. Which marketing approach focuses on long-term relationships with customers and society?

Relationship marketing

Guerrilla marketing

Viral marketing

Direct marketing

7. A company committed to socially responsible marketing should avoid:

Fair trade practices

Charitable partnerships

Eco-friendly production

Misleading product packaging

8. What is the purpose of regulatory agencies in socially responsible marketing?

To increase sales pressure

To limit social causes

To ensure consumer protection and ethical practices

To promote deceptive advertising

9. The ‘triple bottom line’ approach evaluates performance based on:

Profit, policy, process

Consumer, company, competitors

Price, product, promotion

People, planet, profit

10. Which of the following is not part of the societal marketing concept?

Society’s well-being

Company profits

Consumer needs

Short-term sales goals

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