Tapping into Global Markets – Marketing Management - Quiz

1. Which environmental factor is NOT part of the global marketing environment?

Political

Cultural

Economic

Psychological

2. Which entry mode requires the least commitment and risk?

Exporting

Direct investment

Joint venture

Licensing

3. In Kotler’s view, successful global marketers must:

Outsource management

Focus solely on domestic customers

Balance global consistency with local responsiveness

Avoid adapting marketing

4. Which communication challenge is unique to global marketing?

Language translation errors

Brand awareness

Digital advertising

Media planning

5. Which organization promotes global trade liberalization?

OECD

UNCTAD

IMF

WTO

6. Which of the following is a benefit of global sourcing?

Limited supplier base

Increased lead time

Reduced quality

Lower production costs

7. Which strategy aims to balance standardization and adaptation?

Localization

Multinational strategy

Glocalization

Domestic marketing

8. What is a cultural barrier in global marketing?

Political regulation

Exchange rate

Language differences

Distribution cost

9. The greatest advantage of global diversification is:

Risk reduction through market spread

Higher advertising cost

Lower global coordination

Declining economies of scale

10. Global advertising must focus on:

Cost efficiency

Cultural relevance and sensitivity

Standardized slogans

Brand awareness only

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