1. Which entry mode requires the least commitment and risk?

2. Which of the following best represents the “global value chain”?

3. A firm that operates in multiple countries with centralized coordination is called a:

4. A major disadvantage of licensing is:

5. When entering a developing market, firms should primarily consider:

6. Which strategy aims to balance standardization and adaptation?

7. What is the first step in deciding whether to go international?

8. Which organization promotes global trade liberalization?

9. In Kotler’s view, successful global marketers must:

10. Which of the following is a benefit of global sourcing?