1. Political risk in international marketing arises from:

2. In Kotler’s view, successful global marketers must:

3. Polycentric marketing refers to:

4. What is a cultural barrier in global marketing?

5. What is the first step in deciding whether to go international?

6. Which strategy aims to balance standardization and adaptation?

7. Which of the following is a benefit of global sourcing?

8. Which factor affects global distribution decisions?

9. Which entry mode requires the least commitment and risk?

10. A major disadvantage of licensing is: