1. Which communication challenge is unique to global marketing?

2. What is a cultural barrier in global marketing?

3. Which strategy aims to balance standardization and adaptation?

4. In Kotler’s view, successful global marketers must:

5. Which organization promotes global trade liberalization?

6. A firm that operates in multiple countries with centralized coordination is called a:

7. Indirect exporting refers to:

8. Polycentric marketing refers to:

9. What is the first step in deciding whether to go international?

10. The greatest advantage of global diversification is: