Driving Growth in Competitive Markets – Multiple Choice Questions - Quiz

1. Pricing strategies for growth must:

Ignore brand image

Focus only on margin

Follow competitor prices blindly

Reflect perceived customer value

2. Which is NOT a market follower strategy?

Leapfrogging with innovation

Counterfeiting

Imitating

Cloning

3. Which factor ensures brand survival in a competitive market?

Consistent value delivery

Price undercutting

Supplier expansion

Frequent rebranding

4. Market leaders defend their position by:

Continuous improvement and innovation

Ignoring competition

Increasing prices

Limiting marketing

5. Kotler suggests that growth should align with:

Technology trends only

Distribution convenience

Competitors’ goals

Core competencies and market needs

6. A firm can achieve competitive advantage through:

Reducing product variety

Increasing sales quotas

Superior value delivery

Eliminating promotions

7. Which of the following is a growth barrier?

Strong leadership

Poor differentiation and unclear positioning

Innovation investment

Brand awareness

8. Innovation-driven growth is successful when it:

Solves unmet customer problems

Cuts costs only

Ignores competitors

Focuses on internal metrics

9. Market development focuses on:

Entering new geographical or demographic markets

Launching new brands in existing markets

Cutting distribution channels

Reducing product features

10. A growth opportunity matrix helps firms to:

Identify new areas for expansion

Reduce R&D spending

Lower production costs

Monitor competitors

Question 1 of 10