1. Kotler suggests that growth should align with:

2. Price leadership in competitive markets is risky because:

3. Market segmentation helps companies grow by:

4. Innovation-driven growth is successful when it:

5. Customer equity represents:

6. Brand loyalty helps in:

7. Kotler emphasizes that in the long run, growth depends on:

8. A firm can achieve competitive advantage through:

9. A growth opportunity matrix helps firms to:

10. A firm that continually identifies unmet customer needs practices: