1. Market leaders defend their position by:

2. A growth opportunity matrix helps firms to:

3. According to Kotler, the foundation for driving growth in a competitive market is:

4. Which is NOT a market follower strategy?

5. Kotler suggests that growth should align with:

6. When a company introduces new products to existing markets, it is using:

7. Customer equity represents:

8. Customer lifetime value (CLV) is critical because it:

9. Market development focuses on:

10. Pricing strategies for growth must: