Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management - Quiz

1. Intermediaries in a channel perform all of the following functions EXCEPT:

Risk-taking

Promotion

Production

Information gathering

2. A direct marketing channel involves:

No intermediaries between producer and consumer

Two or more intermediaries

Exclusive wholesalers

Multiple distribution chains

3. In a corporate VMS, control is achieved through:

Franchise systems

Contractual agreements

Shared profits

Common ownership

4. Disintermediation means:

Adding more middlemen

Eliminating intermediaries in distribution

Outsourcing logistics

Enhancing service support

5. Intensive distribution aims to:

Build selective partnerships

Maximize product availability

Limit distribution to few outlets

Reduce supply chain cost

6. When firms at the same level of the channel join forces, it’s known as:

Horizontal marketing system

Dual distribution

Reverse logistics

Vertical integration

7. The main function of a distribution channel is:

To manufacture products

To bridge the gap between producers and consumers

To manage pricing

To create brand awareness

8. The primary role of logistics in distribution is to:

Create advertising

Determine pricing

Manage product innovation

Deliver the right product to the right place at the right time

9. A vertical marketing system (VMS) is designed to:

Increase competition within channels

Eliminate all intermediaries

Coordinate activities among channel members

Separate channel functions

10. Indirect distribution is most suitable for:

Industrial machinery

Widely distributed convenience goods

Perishable goods only

Customized solutions

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