Designing and Managing Distribution Channels: Philip Kotler’s Marketing Management - Quiz

1. Indirect distribution is most suitable for:

Industrial machinery

Customized solutions

Widely distributed convenience goods

Perishable goods only

2. Intensive distribution aims to:

Build selective partnerships

Limit distribution to few outlets

Reduce supply chain cost

Maximize product availability

3. A distribution channel adds value by:

Increasing product price

Limiting availability

Reducing competition

Reducing the number of contacts needed for exchange

4. When firms at the same level of the channel join forces, it’s known as:

Horizontal marketing system

Vertical integration

Reverse logistics

Dual distribution

5. The main function of a distribution channel is:

To create brand awareness

To manage pricing

To manufacture products

To bridge the gap between producers and consumers

6. Disintermediation means:

Eliminating intermediaries in distribution

Outsourcing logistics

Adding more middlemen

Enhancing service support

7. Multichannel distribution refers to:

Focusing on one exclusive intermediary

Using more than one channel to reach customers

Selling only through retail

Reducing sales outlets

8. Selective distribution involves:

Selling directly to consumers only

Franchising globally

Using a limited number of intermediaries

Selling through all available outlets

9. In a corporate VMS, control is achieved through:

Shared profits

Franchise systems

Contractual agreements

Common ownership

10. Intermediaries in a channel perform all of the following functions EXCEPT:

Production

Risk-taking

Information gathering

Promotion

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